To Affinity and Beyond - Decision Intelligence for Retail
autor: HyperFinity
Nejnovější epizoda
Red flags and green flags: What really keeps shoppers loyal
Red flags and green flags: What really keeps shoppers loyal
O tomto podcastu
This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail.
If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.
Epizody
Nejnovějších 20 z 41 epizod
- Red flags and green flags: What really keeps shoppers loyal · 45 min · Řada 5 Epizoda 6In this episode, HyperFinity CCO and Co-Founder Tom Hill joins host Tom Rigden to unpack The Retail Loyalty Index Pulse, our latest consumer research report. They explore the red…
- Why retailers shouldn’t apologise for customer data · 34 min · Řada 5 Epizoda 5In this episode, HyperFinity CCO and Co-founder Tom Hill joins Tom to unpack the backlash after WIRED revealed what McDonald’s knows about one of its loyalty members. They get…
- Beyond speed: How agentic AI is opening up new possibilities for retail. · 32 min · Řada 5 Epizoda 4In this episode, HyperFinity CEO and Co-founder Peter Denby joins Tom to explore how agentic AI is changing retail decision-making. They discuss how retailers can give teams…
- Why pricing and loyalty decisions are ready for the agentic era · 33 min · Řada 5 Epizoda 3In this episode, Tom is joined by Jessie, Head of Analytics at HyperFinity, to explore what agentic AI really means for retail loyalty and pricing. They discuss how retailers can…
- Why trusted data is the key to winning in the agentic era · 34 min · Řada 5 Epizoda 2In this episode, HyperFinity speaks with Andy Tudor, CEO of Clekt, about what retailers need to do to get ready for the agentic AI era. Tom and Andy explore why trusted…
- Agentic AI: The next retail advantage · 36 min · Řada 5 Epizoda 1This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode one of series five, we're joined by Thomas Hill, Chief Commercial Officer at…
- Behind the Retail Loyalty Index: Who's winning and why? · 26 min · Řada 4 Epizoda 8This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode eight, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity…
- How data shapes brand affinity and emotional loyalty · 37 min · Řada 4 Epizoda 7This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode seven, we're joined by James Mackenzie, Head of Insights at PZ Cussons…
- Measuring loyalty scheme performance in the value era · 30 min · Řada 4 Epizoda 6This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at…
- How to build loyalty that creates fans. Not just buyers · 42 min · Řada 4 Epizoda 5This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth…
- AI is the answer to customer loyalty. Isn't it? · 43 min · Řada 4 Epizoda 4This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode four, we're joined by Ed Child, Costa Coffee's Global Head of Consumer Data and…
- Why does personalisation need more than just data? · 44 min · Řada 4 Epizoda 3This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode three, we're joined by Rasmus Houlind, author of 'Hello $Firstname' and Chief…
- RIP mass marketing. Welcome to the microsegment era · 45 min · Řada 4 Epizoda 2This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode two, we're joined by Toolstation's Senior Customer Insights Manager, Victoria…
- Loyalty is strategy. Not your next promo mechanic · 39 min · Řada 4 Epizoda 1This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. We're back for season four. This time, we're interviewing leading retail experts on their…
- What we learnt in season three (plus a bonus - what’s around the corner for loyalty?) · 23 min · Řada 3 Epizoda 8This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. Join us for a summary of what we've covered in season three, including how to measure…
- Is loyalty pricing a con, or here to stay? · 22 min · Řada 3 Epizoda 7This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. Loyalty pricing is a growing retail trend right now. Tesco and Boots are leading the way…
- The three loyalty mechanics that are burning money · 26 min · Řada 3 Epizoda 6This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. Loyalty schemes are hot right now. Every brand wants one –but the uncomfortable truth is…
- Stop forking out money your suppliers want to spend for you · 19 min · Řada 3 Epizoda 5This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. When you're building an engaging loyalty programme, you don't have to do it alone. In this…
- Loyalty isn't SaaS; it's strategy · 25 min · Řada 3 Epizoda 4This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. You’ve got your loyalty programme. You’re dishing outrewards left, right and centre. But…
- Why a loyalty decision engine is streets ahead of SaaS · 42 min · Řada 3 Epizoda 3This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. We're back with a new season - focusing on everything customer loyalty. Monolithic SaaS…
