Big Tech Analyst Firms Have a Credibility Problem

The large technology analyst firms are in trouble, and not because the tech market suddenly became less important. They are struggling because the old model that made them powerful no longer works the way it used to. For years, firms like Gartner, Forrester, and IDC built enormous influence by controlling access to research, rankings, market narratives, and executive trust. If you wanted to understand a market, shortlist vendors, or justify a major enterprise bet, you often had to go through them. That created a business built on scarcity: scarce information, scarce access, and scarce…