Operators
von Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
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Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale…
Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale…
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In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).
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- Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale Profitably · 1 Std. 13 Min. · Folge 188“If you don’t sell on Amazon, somebody else is gonna sell it.” When should a DTC brand stop treating Amazon as an afterthought? Mike Beckham (CEO, Simple Modern), Jason Panzer…
- Inside a New DTC Brand’s Ad Engine, Run in 6 Steps: Operators Build (E10) · 1 Std. 7 Min. · Staffel 3 Folge 10“Creative supply chain is the essential ingredient of demand.” Get all the resources from this episode: https://9ops.co/abchwj ★ 6-step framework ★ Brief template ★ Hook training…
- How Hulken Hit $50M Without Raising: Founder Alex Schinasi · 1 Std. 23 Min. · Staffel 2 Folge 26“We didn’t actually choose them. They chose us.” Can a bootstrapped brand enter Target and Costco while still growing DTC? Alex Schinasi (Co-Founder & President, Hulken) joins…
- 5 Things Every CMO Wishes CEOs Knew But Will Never Say to Your Face · 1 Std. 14 Min. · Folge 188“Some businesses aren’t ready for great CMOs.” What do CMOs need from their CEOs but never say out loud? MacCoy Merkley (CMO, Portland Leather Goods), Matt Bertulli (Founder…
- 10 Elements of a Winning Offer & How to Test Them: Operators Build (E9) · 1 Std. 35 Min. · Staffel 3 Folge 9“A great offer makes the customer feel stupid for saying no.” How do you know your offer is wrong before the market tells you? Jordan Menard (Co-Founder, Instant Hydration) and…
- How to Position Your Brand & Products: 5 Ways to Win Against “Better” · 1 Std. 6 Min. · Folge 187“Better is probably the worst word you could use in marketing.” How can a DTC brand stand out in a category full of identical promises? Matt Orlić (Co-Founder, Qure Skincare)…
- Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8) · 57 Min.“We know how to run ads. This is a playbook.” How should you market a new DTC brand in its first six weeks? Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor &…
- Away’s CEO & New DTC Playbook: Amazon, TikTok Shop, and 300% Over Plan · 1 Std. 29 Min. · Staffel 2 Folge 25“It’s about closing the imagination gap, not what it can do.” Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis Matsko (CEO, Portland…
- He Grew 4X as a Solo Founder. Now TJ Bongiorno (Outgoing Co) Has to Learn to Say No! · 1 Std. 0 Min. · Folge 186“You can have anything you want, but you can’t have it all at once.” Should you raise money when your only problem is working capital? Help an Operator Out (HAOO) is a series…
- Every AI Tool We’re Using & 4 Pillars to Guide You: Operators Build (E7) · 1 Std. 0 Min. · Staffel 3 Folge 7“They’re the most capable ever, but not trained on your business.” What pillars should every AI-first brand build, and which one comes first? Matt Bertulli (Founder, Pela Case &…
- How to Create Buying Moments: Give People a Reason to Buy All Year · 54 Min. · Folge 185“You’re never gonna make a big impact on Black Friday.” Should you worry if frequent promotions will hurt your brand equity? Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela…
- Ecommerce Subscription Playbook & Benchmarks: Operators Build (E6) · 1 Std. 23 Min.“You almost feel stupid buying the product as a one-time customer.” Why do some subscription brands retain customers and stack LTV while others lose them? Matt Bertulli (CEO…
- How First Day’s Founder Alice Li Built a 9-Figure Kids Vitamins Brand From One SKU · 1 Std. 22 Min.How did First Day raise $1M and then build a 9-figure brand? Alice Li (Founder & CEO, First Day) joins Matt Bertulli (CEO, Pela Case & Lomi) and Jason Panzer (President, HexClad)…
- 30+ Black Friday Tips to Win the Holidays Like a 9-Figure Ecommerce Brand · 53 Min. · Folge 184“The best Black Friday offers don’t just increase orders, they increase AOV.” Sean Frank (CEO, Ridge), Matt Bertulli (Founder, Pela Case x Lomi), Jason Panzer (President…
- Why the Hardest Part Starts After Launch: Operators Build (E5) · 1 Std. 24 Min.“The amount of effort that we put in to start does not have any meaningful correlation with the success at the end.” When you get delayed and deprioritized by your…
- Learning From Failure: 3 $100M+ Operators & Their Darkest Moments · 1 Std. 3 Min. · Folge 183“We were not going to make payroll next week.” How did three ecommerce CEOs turn rock bottom into their biggest lesson? Matt Bertulli (CEO, Pela Case & Lomi), Mike Beckham (CEO…
- How to Design Packaging for Ecommerce Brands: Operators Build (E4) · 1 Std. 29 Min.“They have just shown how packaging can be so much of a differentiator.” What does a professional DTC packaging design process look like in practice? Chris Ganz (Senior Creative…
- Honeylove’s Betsie Larkin & Igor Lebovic: Building a $200M Company Together · 1 Std. 28 Min. · Folge 23What does it take for a married couple to build a $200 million brand together? Betsie Larkin (Founder & CEO, Honeylove) and Igor Lebovic (Co-CEO, Honeylove) sit down with Matt…
- Ecommerce Therapy: 3 Nine-Figure Operators on Focus & Passion · 56 Min. · Folge 182“I’ve always hated it. This year I made the decision to shut it down.” Can three nine-figure CEOs open up about their priorities, passions, and doubts? Sean Frank (CEO, Ridge)…
- Starting & Formulating a Supplement Company: Operators Build (E3) · 58 Min. · Folge 3What separates a real supplement company from just a good idea? Dr. Todd A. Born (Chief Science Officer, 4POTENTIA) pulls back the curtain on how to enter the supplement…
