Shownotes
In this episode of Virtus in Action, Genaro Torres redefines sales in complex environments: you don’t close deals—you earn commitments.
Inspired by The Lost Art of Closing by Anthony Iannarino, this episode introduces a powerful shift:
👉 Selling is something you do with the client, for the client
👉 Every step forward is a commitment built on value
Key commitments explored in this episode:
1. Commitment of Time
Earn the meeting by delivering real value—insights, perspective, and better thinking. Not presentations.
2. Commitment to Explore
Don’t rush to solutions. Understand deeply…
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