Digital PR Explained
by Britt Klontz
Latest episode
Five National Media Pitching Tips With Zero AI, with Nick Huber
Five National Media Pitching Tips With Zero AI, with Nick Huber
About this podcast
Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR.
In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.
Episodes
The newest 20 of 76 episodes
- Five National Media Pitching Tips With Zero AI, with Nick Huber · 35 minIn this episode, Nick Huber walks through his five tips for pitching national media, and none of them involve AI. He covers why pitching a follow-up to a reporter’s old story can…
- Cabotage? That's the Whole Subject Line, with Alex Lockie · 22 minAlex Lockie, executive editor at CCJ Digital and Overdrive Online, gets pitched constantly and reads almost none of it. In this episode, he breaks down exactly what makes him…
- Why AI Visibility Is Finally Proving PR Right, with Amanda Natividad — Part 2 · 26 minAmanda Natividad has a theory: PR has always been zero-click marketing. You don't ask a reporter to link back; you just want the mention. In Part 2, she breaks down why AI…
- Why the Best PR People Could Be CEOs, with Amanda Natividad — Part 1 · 15 minAmanda Natividad told me something she's never said publicly: good PR people could run a company. Not help run it. Run it, as CEO. She backs it up with a story from her Fitbit…
- Maria Korolov on Fake Stats, Bad Quotes, and Why She Deleted Your Pitch — Part 2 · 37 minMaria Korolov discovered fully fabricated AI-generated research on a reputable cybersecurity company's blog: fake Gartner stats, fake analyst reports, all of it. The company took…
- When Fake AI Research Gets Into Real Publications, with Maria Korolov — Part 1 · 16 minMaria Korolov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a journalist's…
- Rand Fishkin on Why the Zero-Click Web is PR's Biggest Opportunity · 41 minIf you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a click, and that…
- I Read Cision's 2026 State of the Media Report So You Don't Have To · 19 minWant to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+…
- A PR Case Study in Using AI to Find the Story Faster · 10 minA niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense…
- The POINT Check: How to Stop Pitching Like a Bot · 15 minBarron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed…
- Inside One Journalist’s Qwoted Workflow · 21 minIn this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted. We get into the volume of pitches…
- What Agency Stories Actually Get Covered, with Emma Thumann · 22 minIn this episode, I’m joined by Emma Thumann, a reporter at Campaign US covering the agency world. We break down what actually makes a story worth covering, from the pitch that…
- We Need to Talk About “Spray and Pray” (Part Two: What Actually Works Instead) · 24 minIf “spray and pray” doesn’t work, what do we do instead? In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from understanding how…
- We Need to Talk About "Spray and Pray" PR (part one) · 23 minIt’s never been easier to send more emails, but that doesn’t mean it works. In this episode, Vince Nero, Director of Content Marketing at BuzzStream, shares what millions of…
- Rejection Is Redirection with Shara Seigel · 27 minWhen a sabbatical pitch wasn’t landing, Shara Seigel didn’t scrap it. She parked it. In this episode, Shara, VP of Media Strategy at Mission North, shares how one reporter…
- A Fly on the Wall Look at How Campaign Chemistry Books Podcast Guests · 26 minIn this episode of Digital PR Explained, Britt Klontz sits down with Luz Corona, U.S. Editor of Campaign, to talk about how editorial podcasts really come together. Luz shares…
- Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails) · 34 minThe pitch emails discussed in this episode are included in the show notes and available to read as you listen. In this conversation, Britt speaks with freelance writer and editor…
- Inside the PR Strategy of Cause-Driven Celebrity Campaigns · 22 minWhat does it really take to get a celebrity on board for a purpose-driven campaign and make sure the spotlight stays on the cause? In this episode, journalist-turned-PR-pro Nez…
- How to Pitch Your Founder Story (and Actually Get a Response) · 23 minThe story behind your brand can be the difference between a pitch that’s ignored and one that lands. In this episode, Nicole Pomije, founder of The Cookie Cups and co-founder of…
- How a Brooch Ended Up on Kendrick Lamar at the Super Bowl · 21 minWhen Kendrick Lamar took the stage at the Super Bowl halftime show, he was wearing a brooch from Yael Fraynd’s client, Rahaminov Diamonds. In this episode, Yael shares how a…
