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Gunpei Yokoi, a designer of the original Game Boy, described his philosophy as “lateral thinking with withered technology.”
Instead of focusing on the newest, shiniest, and often most-expensive components, Nintendo focused on maximizing the potential of more mature and cheaper technology.
Despite backlit color displays being available at the time, Nintendo opted for a four-shade monochrome display. They made the most of that choice, producing a vast library of games that people still enjoy today. At release, Game Boy required four batteries and had the potential for a whopping 30 hours of…
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