Abandoned Cart
af Laura Hanlon & Adam Smith
Seneste episode
Scaling eCommerce Through Offers, Creative Volume & Customer Retention
Scaling eCommerce Through Offers, Creative Volume & Customer Retention
Om denne podcast
Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.
Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey.
From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.
Episoder
De nyeste 20 af 49 episoder
- Scaling eCommerce Through Offers, Creative Volume & Customer Retention · 34 min. · Episode 46In this episode of Abandoned Cart, Adam sits down with Luke Bream, CEO of Valentte, to explore the strategies behind scaling a modern e-commerce brand in one of the most…
- You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth · 29 min. · Episode 45In this episode of Abandoned Cart, Adam sits down with Laura Harrison, founder of LH Retail and former senior leader at Argos, to unpack why merchandising is one of the most…
- Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence · 24 min. · Episode 47In this episode of Abandoned Cart, Adam sits down with Kelly Bond, the operational powerhouse behind women's wellness brand Elle Sera, to explore how a relentless focus on…
- Finding Your Niche And Staying Authentic In A Crowded Market · 18 min. · Episode 44In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in…
- The difference between starting a brand vs. scaling an established one · 33 min. · Episode 43In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building…
- When the High Street Is Dying, Why Is This Brand Opening a Showroom? · 22 min. · Episode 42In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first…
- From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart · 32 min. · Episode 41In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are…
- How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality. · 34 min. · Episode 40In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports…
- From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth · 39 min. · Episode 39In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In…
- Thriving in a market that fell out of love with natural beauty with Nini Organics · 28 min. · Episode 38In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to…
- Why Do Most Businesses Struggle with Marketing Analytics? · 37 min. · Episode 37In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in…
- How to create highly converting videos for your eCommerce brand · 25 min. · Episode 38In this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity…
- Measurement - Which Click Wins? · 26 min. · Episode 33In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the…
- Personalised User Experiences in eCommerce · 30 min. · Episode 35In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a…
- The Evolution of e-commerce Search · 24 min. · Episode 36In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the…
- How Design Can Make or Break Your Marketing and Sales Strategy · 29 min. · Episode 32In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing…
- 5 Keys To Profitable Growth · 29 min. · Episode 34In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the…
- How We Drove Our Client's Strongest Sales Week Ever Using PR · 26 min. · Episode 31In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a…
- Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls · 19 min. · Episode 30In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s…
- How Design Can Make or Break Your Marketing and Sales Strategy · 29 min. · Episode 31In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing…
