Poznámky k epizodě
In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity.
John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4.
We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the…
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