All Things PPC by PPC Geeks
by PPC Geeks
Latest episode
Episode 12: The 80-20 Rule (aka The Pareto Principle)
Episode 12: The 80-20 Rule (aka The Pareto Principle)
About this podcast
Timeless PPC Wisdom from the PPC Geeks, the UK's #1 Specialist PPC Agency.
Episodes
- Episode 12: The 80-20 Rule (aka The Pareto Principle) · 27 minIn Episode 12 of All Things PPC, our co-founder Chris delves into one of the most powerful concepts for not only digital marketing but also personal productivity—the Pareto…
- Episode 9: Introducing The A to Z of PPC · 30 minWelcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you…
- Episode 11: The 3 Most Important Things You Need for Digital Marketing Success · 22 minWith so much going on in digital marketing, it’s easy to lose sight of the big picture. Whether you’re a seasoned marketer or just starting out, the sheer volume of strategies…
- Episode 10: A Deep Dive Into Offline Conversion Tracking · 30 minJoin Chris Stott, co-founder of PPC Geeks, and Siobhain McConnell, one of our Senior Client Managers, in Episode 10 of the All Things PPC Podcast – A Deep Dive Into Offline…
- Episode 8: The Art and Science of Testing in Digital Marketing · 28 minTesting is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to…
- Episode 7: The Role of a PPC Client Manager · 35 minA Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding…
- Episode 6: How to Optimize Your PPC Strategy with the 5 Ws of Marketing · 36 minThe 5 Ws of marketing for PPC campaigns are crucial for structuring and optimizing your efforts effectively. These Ws—Why, Who, What, Where, and When—serve as a comprehensive…
- Episode 5: Performance Maximised! · 29 minPerformance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's…
- Episode 4: Navigating PPC Waters: Effective Strategy and Planning · 30 minEffective PPC strategy and planning form the bedrock of successful digital advertising campaigns. It involves a comprehensive approach with clear objectives and a deep…
- Episode 3: The Best Way to Set Shopping Campaigns and Optimize Them · 30 minA shopping campaign is an advertising strategy businesses use to promote and sell products online. These campaigns typically involve creating and managing ads showcasing products…
- Episode 2: The Timeless Core Pillars of Effective PPC Campaigns · 36 minTimeless core pillars of effective PPC campaigns transcend flashy tactics, focusing instead on strategic foundations that meet your consumer needs, value proposition, and brand…
- Episode 1: Platform Expansion and Holistic Marketing · 29 minExpanding your marketing platforms and achieving holistic marketing go hand-in-hand. This means understanding how to navigate different platforms like Google Ads, Meta, and…
