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All Things PPC by PPC Geeks

All Things PPC by PPC Geeks

Episode 5: Performance Maximised!

· 29 min

Beschrijving

Performance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's machine learning to optimize performance in real-time, automating ad placements and bids across various channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is designed to drive better results by using a combination of creative assets, audience signals, and automated targeting to reach po...

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