Data Doesn't Create Alignment with Lars Grønnegaard, Dreamdata

Most B2B companies think attribution is a data problem. But what if it’s actually a people problem and the data simply makes that clearer?

In this special episode of Attributed by Dreamdata, we’re sharing a conversation originally recorded for Frenemies – Where Growth Meets Reality, hosted by Julia Hartwig.

Julia sits down with Lars Grønnegaard Hansen, Co-founder and CPO of Dreamdata, to talk about why having better data doesn’t automatically create better alignment and what companies need to do differently.

Lars co-founded Dreamdata after experiencing the attribution problem firsthand at…