Behind the Campaign
de Hijinx Marketing
Episódio mais recente
Ep. #24 - Inside the CEO Blind Spot: A Campaign on Behalf of Marketers
Ep. #24 - Inside the CEO Blind Spot: A Campaign on Behalf of Marketers
Sobre este podcast
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Episódios
Os 20 episódios mais recentes de 24
- Ep. #24 - Inside the CEO Blind Spot: A Campaign on Behalf of Marketers · 23 min · Episódio 2484% of CEOs see marketing as a support function, not a growth driver. Richard O'Connor, CEO of Propolis and B2B Marketing, explains how his team struggled with publishing that…
- Ep. #23 - From Insight to Impact: Inside CMI's Playbook for Content Marketing World · 23 min · Episódio 23What does it take to market three major industry events as one? Amie Cangelosi, Marketing Director at the Content Marketing Institute, joins Andi Robinson to explain how the CMI…
- Ep. #22 - Who Is Mark Eting? Inside Optimizely's Bold Rebrand · 32 min · Episódio 22How do you convince a company to reinvent itself? For Optimizely, it started with a creative director who kept pitching until leadership said yes. Gregory Heinz, Senior Director…
- Ep. #21 - Raising Millions Online: How Investor Marketing Actually Works · 29 min · Episódio 21What if your customers were also your best investors — and your investors became your most loyal customers? Jason Fishman, CEO of Digital Niche Agency (DNA), has spent years…
- Ep. #20 - SalesAI Sponsors an IndyCar · 35 min · Episódio 20What does it take for a B2B startup to go from "we sponsored a car" to an activation the next year that included 53 billboards across central Indiana? In this episode, I'm…
- Ep. #19 - Behind the Campaign - Real Models vs. AI Models: Eric Javits' Live Campaign Test · 31 min · Episódio 19What happens when a 41-year-old luxury accessories brand shoots a real campaign in Miami — and an AI-generated one featuring the south of Italy — at the same time? Dario…
- Ep #18 - CONQUERing // Paris Fashion Week · 52 min · Episódio 18What does it take to get a fidget jewelry brand onto the Paris Fashion Week runway — with no apparel experience and a team of dancers as stylists? In this episode, Andi talks…
- Ep #17 - Do Good // NaaS · 31 min · Episódio 17What happens when a social enterprise decides to grow in front of everyone — publicly setting a goal of 100 new clients in 12 weeks? Andy Choi, founder and CEO of DoGood, joins…
- Ep #16 - Swoogo // Event Marketing Year Round · 27 min · Episódio 16What if the most valuable content you create all year comes from your biggest event — and you're only using it once? In this episode, Andi Robinson talks with Caroline Kite…
- Ep #15 - Childish Gambino - Bando Stone & The New World · 16 min · Episódio 15What does it look like when an artist says goodbye on their own terms? In this episode of Behind the Campaign, Andi Robinson talks with Darryl Sharp Jr., a senior motion designer…
- Ep #14 - Boxed Water and Alaska Airlines · 32 min · Episódio 14What does it take to launch a sustainability-focused brand partnership without triggering backlash or accusations of greenwashing? In this episode of Behind the Campaign, Andi…
- Ep #13 - Tinkle Racing and Scouting America · 22 min · Episódio 13What happens when a Pinewood Derby car design becomes a full-scale NASCAR race wrap? In this episode of Behind the Campaign, I sit down with Laurren Darr of Zachary Tinkle Racing…
- Ep. 12 - The Creamery District San Antonio · 33 min · Episódio 12Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim…
- Ep #11 - Laykhaus // Sonora Resort Collaboration · 22 min · Episódio 11What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder…
- Ep. 10 - Man of Many // Angel's Envy · 29 min · Episódio 10A bourbon brand’s story becomes a masterclass in marketing craft. In this episode, Scott Purcell of Man of Many shares how his team brought Angel’s Envy to life for Australian…
- Ep. #9 - Cottonelle // Animal Crossing · 27 min · Episódio 9What happens when a toilet paper brand meets a beloved video game? In this episode of Behind the Campaign, Andi Robinson chats with Kiku Gross, senior copywriter, about how…
- Ep. 8 - Funnel // Make Data Dance · 28 min · Episódio 8What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data…
- Ep. 7 - Innovatemap Rebranding · 29 minWhat happens when a marketing and product experience agency rebrands itself? In this episode, Andi Robinson talks with Chelsea Douglass, Director of Marketing at Innovatemap…
- Ep. 6 - Our Public Schools Work · 32 minWhat does it take to market a cause as complex — and sometimes controversial — as public education? In this episode of Behind the Campaign, Andi Robinson talks with Jenn Lisak…
- Ep. 5 - Storyblok // Joyful Headless · 32 min · Episódio 5In this episode of Behind the Campaign, Andi Robinson talks with Dominik Angerer, CEO of Storyblok, about the Joyful Headless campaign—a rebrand designed to show how content…
