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Behind the Campaign

Behind the Campaign

Ep. 8 - Funnel // Make Data Dance

· 28 min · Episode 8

Show notes

What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data Dance” campaign transformed the way marketers think about data. From redefining Funnel’s brand story to connecting emotional storytelling with analytics, Carl explains how the team balanced creativity and performance—and cut acquisition costs in half along the way. If you’ve ever wished data felt a little more inspiring, this conversation will get you moving.
Learn more about Funnel at funnel.io
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