Brain Driven Brands
by Sarah Levinger
Latest episode
5 Black Friday Strategies That Don't Depend on Bigger Discounts
5 Black Friday Strategies That Don't Depend on Bigger Discounts
About this podcast
Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.
Episodes
The newest 20 of 152 episodes
- 5 Black Friday Strategies That Don't Depend on Bigger Discounts · 15 min · Season 3 Episode 153In this episode, Sarah and Nate break down the psychology behind Black Friday shopping, why discount hunters can be difficult to retain, and how to create offers that make people…
- The Psychology Behind Better Product Names · 17 min · Season 3 Episode 152Sarah and Nate break down the research behind product names, then get into how to use it in your own marketing. You'll learn why easy-to-pronounce names can matter for…
- 8 Psychology Principles More Persuasive Than AIDA · 26 min · Season 3 Episode 151Sarah and Nate break down how Schlitz Brewing went from struggling to become America's number-one best-selling beer brand by showing customers what made its product different…
- Can Nate Guess the Brand? · 16 min · Season 3 Episode 150Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the…
- Want to BOOST sales by 32%? Don't Run Discounts. Try This. · 19 min · Season 3 Episode 149Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even…
- DTC vs. B2B Marketing: Why the Buying Psychology is so Different · 30 min · Season 3 Episode 148Rabah Rahil joins Sarah and Nate to unpack the psychology behind B2B SaaS buying, from "don't get fired" decision-making to buying committees, long consideration windows, and the…
- 5 Things Great Static Ads Have in Common · 27 min · Season 3 Episode 147Seb Valiente, founder of Growth Pod, joins Sarah and Nate to break down how his team turns messaging into static ads that actually make people stop and feel something. They get…
- What Happens When Your Brand Stops Relying on Meta Ads? · 21 min · Season 3 Episode 146DTC brands have spent years building around Meta. But what happens when you stop treating Meta as your only growth lever? In this episode, Sarah and Nate break down how brands…
- 5 Popup Tactics That Can Increase Your Lead Opt-In Rate · 18 min · Season 3 Episode 145Pop-ups can do a lot more than collect an email. In this episode, Sean from Alia breaks down how smarter timing, personalization, and offers can help brands get more leads…
- Your Customers May Be Using Your Product in Ways You Never Planned · 18 min · Season 3 Episode 144Q-Tips have a weird history. They started as a clever solution for cleaning babies, then became something millions of people use inside their ears, even after doctors warned them…
- The 3-Pillar Framework to Scale Any E-Commerce Brand (Feat. Abir Syed) · 42 min · Season 3 Episode 143Most eCom marketers are optimizing for the wrong number, and a real CFO explains exactly how to fix that! Our good friend Abir Syed has a rare take on how to scale brands: he's…
- The Headline Formula That Works on Every Type of Customer · 13 min · Season 3 Episode 142This headline formula works for every customer...confident or not! This week, Nate breaks down a single copywriting structure he's tested across every brand he's worked with…
- 7 Pricing Psychology Tricks That Work on Smart Shoppers · 22 min · Season 3 Episode 140Get ready for a good show today...we're going through 7 pricing psychology tricks that work even on savvy consumers! Backed by real studies, from why discounts can make a…
- 9 Marketer Biases That Are Killing Your Meta Ads · 35 min · Season 3 Episode 139We asked 28 marketers what single change in their ad account made the biggest difference — and nobody put creative at the top. What came back instead was account structure, cost…
- Fewer Ingredients = MORE Sales? (The Data On This Is Wild...) · 18 min · Season 3 Episode 138Fewer ingredients. More sales. It sounds backwards — until you see the data. A study across 19 food-and-beverage experiments found people were 21.6% more likely to choose an…
- A Rubber Pickle Caused a Riot (The Heinz Pickle Strategy) · 19 min · Season 3 Episode 137This week we break down what might be the oldest example of influencer/offer marketing ever! We get into why a thing you find on the ground beats a thing you're handed, how a…
- Why Meta Only Lets 2-3 Ads Win (No Matter How Many You Launch) · 24 min · Season 3 Episode 136You can launch 100 ads... Meta's still only going to let 2 or 3 of them win. In this episode, we went down a deep rabbit hole on Meta's new Andromeda update to try and figure out…
- 17 Things Brands Get Dead Wrong About Millennials · 29 min · Season 3 Episode 135In this episode we break down 17 things every brand gets wrong about marketing to millennials, from the skinny-jeans myth to why "this will change your life" is the fastest way…
- Reduce Cart Abandonment by 21% with THIS Psychology Tactic · 21 min · Season 3 Episode 134What if the reason customers are abandoning their carts isn't price...it's guilt? New research across 14 million e-commerce sessions reveals that the more pleasure-based items…
- What Makes a Good Creative Strategist? · 17 min · Season 3 Episode 133In this episode, we get into the three layers of the job (tactical, exterior, interior), why "taste" is the hardest skill to teach, and the in-house vs agency debate that keeps…
