About this podcast
Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.
Episodes
The newest 20 of 53 episodes
- Why No One Follows Brands Anymore · 1 h 1 minThis week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead. CHAPTERS 00:00 The Brandfathers are back 01:38…
- How AI & Prediction Markets Bought Every Creator in America · 25 minThe Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5% AI…
- How Tech CEOs Made Everyone Hate AI · 50 minThe CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz…
- How the Algorithm Decides Who Wins · 36 minNike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the…
- Master’s marketing, Coachella billboards & the basics of influencer marketing strategy · 51 minMercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so…
- How the 'new media' is getting rich (and why you’re not) · 40 minOpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live…
- How Creators Replaced the Entire PR Industry · 41 minThis week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building…
- Why Silicon Valley Is Suddenly Desperate for Marketers · 54 minPaul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why…
- Why the Best Creatives Are Making More Money Than Ever · 50 minWe walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the…
- A Marketer's Guide to Licensing & Collabs · 50 minFrom the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy…
- How YouTube Replaced ESPN for an Entire Generation · 43 minThis week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lineup 4:23…
- How the Highest-Converting Brands Are Marketing in 2026 (real examples) · 21 minThis week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25…
- The Playbook for Selling Bold Ideas to Boring Bosses · 20 minThis week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer…
- The 3 Tech Shifts Every Marketer Needs to Watch in 2026 · 51 minThis week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for…
- The AI Marketing Strategies Top Brands Secretly Started Using in 2026 · 49 minThis week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00…
- 2025 Marketing Trends Explained (what we can learn) · 45 minThis week the fathers broke down running conferences, marketing trends and bantered about some recent events. Intro 0:00 Biggest running conference of the year 0:42 2025…
- How to make boring businesses go viral (real life playbook) · 48 minThis week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media. Intro 0:00 Regional/New business marketing…
- How to get attention on social media (brand examples) · 56 minThis week the Fathers talk about a handful of people and brands getting attention online. Intro 0:00 Political banter 1:43 Internet Invitational 15:00 Google Pomelli 27:17…
- The new model of shopping (how to take advantage) · 36 minThis week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know…
- Viral campaigns explained (Skims, Ramp, Jaxson Dart) · 45 minCheck out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan This week the fathers discuss virality, showcasing…
