How the Algorithm Decides Who Wins

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — Intro
0:18 — Live from Dallas
5:00 — Ideal home size + the Gen Z myth
7:00 — Nike's "walkers tolerated" ad
10:30 — Nike, Lulu & the mushy middle
14:50 — Framework for staying relevant
18:50 — CMFRT's billion-dollar creator army
21:00 — Why big brands won't hit the gas pedal
22:50 — Distribution is the new product
25:30 — Under Armour blew middle…