Episodebeskrivelse
Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fairy dust. In this episode of CMO Therapy, Lucy is joined by the godfather of martech himself, Scott Brinker, and yes, that's a compliment, not a warning.
They get stuck into why more tools has never automatically meant a better marketing engine and why so many CMOs end up doing a lot of shopping and calling it transformation. Scott doesn't hold back on where the industry's…
Nettsted: podcasters.spotify.com
