CMO Therapy
by lucy.heavens
Latest episode
Everyone's brand, nobody's job: getting the whole org on board
Everyone's brand, nobody's job: getting the whole org on board
About this podcast
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Episodes
The newest 20 of 45 episodes
- Everyone's brand, nobody's job: getting the whole org on board · 36 min · Season 4 Episode 4Ever said the word “brand” in a meeting and watched half the room mentally clock off? In this episode of CMO Therapy, Lucy is joined by Roger Binks, MD and Chief Commercial…
- Nobody RSVPs to an empty party · 35 min · Season 4 Episode 3Lucy is joined (again!) by the brilliant Louise Beaumont, who heads up marketing, comms and design at Invela, to talk about selling something that doesn’t quite exist yet…
- Compound interest: the marketing version · 37 min · Season 4 Episode 2Everyone wants leads yesterday. But what if the real magic is in the "boring" stuff you do today? In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at…
- Relationship first, revenue second · 39 min · Season 4 Episode 1Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In…
- Your Martech Stack Is Not the Strategy · 34 min · Season 4 Episode 1Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now…
- Burn the playbook · 36 min · Season 4 Episode 4Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when…
- The CMO advantage AI can't fake · 35 min · Season 4 Episode 3AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO…
- Boiling the ocean won't fill your funnel · 38 min · Season 4 Episode 2Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren…
- Beyond the CV, Identifying Real Marketing Talent in an AI Driven World · 39 min · Season 4 Episode 1Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos. In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at…
- Brand Voice, Not a Bot Voice · 35 minAI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it…
- The messy reality of the modern CMO · 39 min · Season 3 Episode 8In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role…
- Big Brand Muscle, Startup Hustle · 34 min · Season 3 Episode 7Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon…
- Why tone of voice still wins, even in the age of AI · 42 min · Season 3 Episode 6In this episode of CMO Therapy, Lucy sits down with the brilliant Mel Barfield, Managing Partner and Brand Voice Lead at Copy or Die, to talk about why tone of voice still…
- Founder knows best? Navigating trust, tension and truth at the top · 34 min · Season 3 Episode 5In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most…
- Out of sight, out of mind? The real challenge of retention · 35 min · Season 3 Episode 4In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand & Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B…
- From dinosaurs to birds: Helping big brands stay relevant in a world obsessed with new · 44 min · Season 3 Episode 3What does it really take for a 160-year-old brand to stay relevant in a world obsessed with shiny new fintechs, challenger banks and AI-powered everything? In this episode of CMO…
- Your customers are doing the marketing. Are you letting them? · 45 min · Season 3 Episode 2In this episode of CMO Therapy, I’m joined by Paul Taylor who held senior marketing leadership roles at firms like Swift and SS&C, to unpack one of the most misunderstood (and…
- When 2 chiefs are better than 1: the rise of the power couple · 42 min · Season 3 Episode 1In this episode of CMO Therapy, I sit down with Michelle to talk about one of the most misunderstood (and quietly tense) relationships in the C-suite: the Chief Marketing Officer…
- The two speed CMO · 32 min · Season 2 Episode 8Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up…
- In brand we trust (but please bring the leads) · 36 min · Season 2 Episode 7In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the constant pressure to deliver more…
