About this podcast
A weekly update on new & interesting trends and observations in the Financial Services space.
Episodes
The newest 20 of 66 episodes
- The Youth Are Thriving · 5 min · Season 2 Episode 46Gen Z and Millennials are doing great. Gen Z and Millennials feel fantastic about their financial situation. Please re-read the previous sentence. It’s easy to get caught in the…
- Precision in Motion · 5 min · Season 2 Episode 40Targeting and Channel Strategy in Q3 2025. What the Data Tells us about Issuer Intent? Fulcrum Question: If discovery is shifting to GenAI andtrust is being built on the…
- Why Gen Z Pays Differently · 5 min · Season 2 Episode 44Gen Z wants to borrow smarter, faster, and on their own terms. The opportunity? Build the tools that meet them where they are. Fulcrum Question: Does our product help a user…
- The Periodic Table of Partnerships · 5 min · Season 2 Episode 43The New Chemistry of Growth Money 20/20 this year was less about competition and more about connections/partnerships; everyone’s finding their element. Walking the expo floor at…
- Earn Burn Yearn · 4 min · Season 2 Episode 42Today’s edition covers two big moves in cards and banking. • A deep dive with Citi’s Pam Habner on the launch of Strata Elite and the premium card renaissance • A fast read on…
- Humanity Strikes Back · 5 min · Season 2 Episode 41Anti-Algorithm: Empowerment Over EfficiencyConsumers are pushing back against black-box systems. They don’t want to be told “the algorithm knows best.” They want personalization…
- Speed Becomes Baseline · 5 min · Season 2 Episode 40Fifteen seconds change everything. Once you feel instant access, you expect it everywhere. After that speed, you don't want to go back to the old way. Last week, I tried…
- Brand Follows Product · 5 minFor decades, marketers believed story came first. Today, a new generation has flipped the script: the product speaks first, the brand follows. What drives brand love today? For…
- The Edge Defines the Center · 5 min · Season 2 Episode 38We are in a moment where the Top 10% continue to remain strong, and the Bottom 10% have seen the most significant increase in their wages. I like to think of this as a moment…
- Move Fast and Build Things · 5 minFulcrum Question: How do we pivot from being SEO-obsessed to AIO-obsessed? Andrew and I were invited to a Fireside Chat at Meta’sFinancial Services Summit, and as a result…
- The $895 Bet · 5 min · Season 2 Episode 36Fulcrum Question: How do you justify a premium price to an aspirational market that just wants to "shop like a billionaire?" Breaking News: The Amex Platinum Refresh is set to…
- Strength at the Edges · 5 min · Season 2 Episode 31Week at a Glance: • Financial Profiles • Application Behavior Report • Upgrade's New Card Chief on Blending Discipline with Flexibility Fulcrum Question: What offer at the…
- Keep Calm and Co-brand · 8 min · Season 2 Episode 34Week at a Glance: • The Evolution of Cobrand • Co-branded Card 2025 Competitive Intelligence Trends • Co-branded Card Predictions for 2025 • All That Glitters Is Not Gold…
- The Gig is Up · 7 min · Season 2 Episode 33The Micro‑Entrepreneur Mandate The American small business is no longer the corner shop or the family franchise.The new face is the micro‑entrepreneur.The delivery driver. The…
- The Peer Code · 13 minTrust has shifted. Millennials and Gen Z treat peer voices as the highest form of credibility.Their priorities place experiences ahead of ownership. Their financial stack now…
- The Ledger and the Legend · 7 minWe operate in an industry of narratives. There is the story we tell consumers: one of value, access, and aspiration. Then there is the story the ledger tells us: one of cost…
- Premium, Perfected · 8 min · Season 2 Episode 30Why Every Launch and Refresh Strengthens the Market We're witnessing an extraordinary moment in premium credit cards, a moment defined not by competition, but by precision…
- Relevance Is a Reading Skill · 6 min · Season 2 Episode 29The brands winning today are sharper, not louder. They listen with intent, decode signals quickly, and act with precision. Every click, pause, and swipe from your customers is a…
- The Mythbuster Memo · 9 min · Season 2 Episode 28Week at a Glance: • Marketing Momentum Is Real • Credit Card Debt, Reconsidered • Institutional Crypto Quietly Goes Mainstream Last week, I made the case for an explosion in…
- The Signal and the Story · 8 min · Season 2 Episode 27• Marketing as Signal | H1 2025 Spend Sets the Stage:First-half 2025 data shows financial marketers ramping up spend (overall +11% YoY) even as credit card promo budgets took a…
