Show notes
Welcome to Market Share Masterclass, a new Consumer Code series featuring rapid-fire, tactical interviews with retail’s boldest operators—unpacking the real strategies behind today’s fastest-growing brands.
In this episode, Lyden Foust interviews Tony Tsonis, Senior Director of Digital Marketing at Pet Paradise. They discuss the growth of Pet Paradise, strategies for increasing market share, the importance of customer trust, and how demographic trends are influencing marketing strategies. Tony shares insights on reducing friction in customer interactions, the role of awareness media in…
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