Consumer Code
by Spatial.ai
Latest episode
The 5 Unsolved Questions In Retail Site Selection 2026
The 5 Unsolved Questions In Retail Site Selection 2026
About this podcast
The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.
Episodes
The newest 20 of 27 episodes
- The 5 Unsolved Questions In Retail Site Selection 2026 · 57 minIn this LinkedIn Live event, Lyden is joined by Andrew Neelon, Ryan Redus, and Dale Goss to unpack how brands can make smart site selection decisions in a constrained 2026…
- From Mainframes to AI: Why Geodemography Keeps Winning (ft. Jan Kestle, Environics Analytics) · 1 h 4 minIn this episode of Consumer Code, Lyden Foust sits down with Jan Kestle, president of Environics Analytics and a pioneer in geodemographics. Jan unpacks how “location…
- How Red Robin Is Winning More Customers Per Dollar Of Ad Spend (ft. Richard Leslie, Surface Agency) · 59 minIn this episode, Lyden Foust is joined by Richard Leslie, president of Surface Agency, to explore a new playbook for multi-unit restaurant marketing. Richard breaks down how his…
- From Analytics To Owning The P&L (ft. Ryan Redus, VP of Real Estate, Hopdoddy) · 51 minIn this episode, Lyden Foust is joined by Ryan Redus, VP of Real Estate at Hopdoddy, to unpack how restaurant brands grow the right way, in the right places. Ryan walks through…
- Key Insights For Retail Real Estate Strategy in 2026 (ft. Gregg Katz) · 1 h 3 minIn this episode, Lyden interviews Gregg Katz, a seasoned expert in retail strategy and location data. Katz shares his journey from a family retail background to becoming a…
- Two Consumers, One Country: Retail in the K-Shaped Economy (ft. Thomas Paulson) · 58 minIn this episode, Thomas Paulson, head of market insights at Advan Research, shares his expertise on economic trends, retail dynamics, and consumer behavior. He discusses the…
- The Power of the Retailer Preference Index (ft. Erich Kahner) · 51 minIn this episode, Lyden interviews Erich Kahner, Senior Director of Strategy and Insights at Dunnhumby, about the Retailer Preference Index (RPI). The RPI measures the strength of…
- Navigating the Retail Real Estate Landscape (ft. Bryan Chandler) · 45 minIn this conversation, Bryan Chandler, a partner and managing director at the Shopping Center Group (TSCG), discusses the intricacies of retail real estate, the importance of data…
- How Patagonia Builds Brand Loyalty Through Circularity (MM2) · 20 minWelcome to Market Share Masterclass, a new Consumer Code series featuring rapid-fire, tactical interviews with retail’s boldest operators—unpacking the real strategies behind…
- Mobile Data 101 & The Mobility Grid (ft. Andy Moncla) · 51 minIn this episode, Andy Moncla, President of BI Spatial, discusses the development and application of the Mobility Grid, a tool designed to analyze consumer behavior and site…
- Tony Tsonis on How Pet Paradise Increased Conversion By 8% (MM1) · 22 minWelcome to Market Share Masterclass, a new Consumer Code series featuring rapid-fire, tactical interviews with retail’s boldest operators—unpacking the real strategies behind…
- How Grocery Drives Retail Success (ft. Douglas Munson) · 1 h 0 minIn this episode, Doug Munson, former CEO of MTN Retail Advisors, discusses the intricacies of grocery retail site selection, emphasizing the importance of data collection, the…
- The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson) · 1 h 6 minIn this episode, Karlyn Mattson, a merchandising expert, discusses the intricacies of retail merchandising, focusing on the importance of localization, data analysis, and…
- Real Estate Strategy and the Story of Tango Analytics (ft. Jack Thompson) · 59 minIn this conversation, Jack Thompson, former CEO of Tango Analytics, shares his unique journey from a developer's background to becoming a leader in retail analytics. He discusses…
- Beyond The Census: The Future of Retail Analytics (ft. Gary Menger) · 41 minIn this episode, Gary Menger, founder of Applied Geographic Solutions, discusses the intersection of data, demographics, and retail strategy. He emphasizes the importance of…
- The Evolution of Demographics & Market Research (ft. Gary Menger) · 46 minIn this episode, Gary Menger, founder of Applied Geographic Solutions, shares his journey from a young geography enthusiast to a pioneer in the field of demographics and market…
- "The 10 Things" Framework For Retail Growth (ft. Ashley Robinson) · 60 minIn this episode, Ashley Robinson, CEO of Seaker Group, discusses her extensive experience in retail real estate and the creation of the Seaker Group. She elaborates on the '10…
- Leveraging Predictive Modeling For Retail Growth (ft. Hannibal Baldwin) · 1 h 0 minIn this episode, Lyden and Hannibal discuss the critical role of site selection in retail growth, particularly through the lens of Baldwin's experience with SiteZeus. They…
- Claritas, Environics Analytics, and the Origins of U.S. Segmentation Systems (ft. Michael Weiss) · 55 minIn this episode, Michael Weiss shares his extensive experience in geodemographics, discussing its origins, key pioneers, and early applications in business and politics. He…
- Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver) · 50 minIn this episode, Jonathan Silver, CEO of Affinity Solutions, discusses the importance of behavioral data in understanding consumer spending patterns. He shares his journey from…







