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Culture & Code is an exploration of where technology meets culture, and how they shape our future.
Every week, Tara Tan, general partner of Strange Ventures, and Rei Inamoto, a creative entrepreneur and founding partner of I&CO, decode the patterns in tech, business, and culture—before they go mainstream.
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- Can America Continue Its Bull Run? · 35 min · Säsong 2 Avsnitt 12In this episode of Culture and Code, Rei and Tara explore one of the most consequential questions facing the tech industry: whether America can maintain its technological…
- The Battle for Your Browser · 25 min · Säsong 2 Avsnitt 11In this episode of Culture and Code, Rei and Tara explore the resurgence of the browser wars as AI companies race to control the interface between users and the digital world…
- The Matcha Craze: How It Started · 26 min · Säsong 2 Avsnitt 10In this episode of Culture and Code, Rei and Tara explore the unexpected global rise of matcha through the lens of Cuzen Matcha, a San Francisco-based company bringing ceremonial…
- The Sora Experiment: Low & High Bars for Creativity · 27 min · Säsong 2 Avsnitt 9Episode Summary In this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect OpenAI's controversial launch of Sora, the AI video generation platform that became a…
- Agentic Commerce and the Future of Shopping · 28 min · Säsong 2 Avsnitt 8In this episode of Culture and Code, Rei and Tara explore the seismic shift happening in online commerce through OpenAI's latest announcements. They dissect how ChatGPT is…
- Why Tech Brands Need Personality Again · 23 min · Säsong 2 Avsnitt 7Episode Summary In this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect the recent advertising campaigns from AI giants OpenAI and Anthropic, exploring what…
- Love and Attachment in the Time of AI · 27 min · Säsong 2 Avsnitt 6Episode Summary In this thought-provoking episode of Culture and Code, hosts Rei Inamoto and Tara Tan explore the rapidly expanding world of AI companionship—from adorable…
- Elevators, AI, and the Fear of Change · 30 min · Säsong 2 Avsnitt 5Automatic elevators were invented in the 1890s. But it took almost 50 years before people would ride them without an operator. Rei and Tara dive into why humans resist new tech…
- Interface vs. Mind · 26 min · Säsong 2 Avsnitt 4Rei and Tara explore how digital interfaces are fundamentally rewiring our brains, from teenagers who can't organize files to MIT research showing AI's impact on cognitive…
- Intelligence As The Next OS · 35 min · Säsong 2 Avsnitt 3In this thought-provoking episode, Rei and Tara explore how artificial intelligence is fundamentally reshaping the operating system landscape. Sparked by Google's recent Pixel…
- What We Can Learn about Relatability from Kpop Demon Hunters and Labubu · 26 min · Säsong 2 Avsnitt 2In this episode of Culture and Code, Rei and Tara discuss the recent popularity of fictional characters like K-Pop Demon Hunters and Labubu and what we can learn about…
- Why Quality Might Win Over Hype in Tech · 30 min · Säsong 2 Avsnitt 1In the inaugural episode of Culture & Code, hosts Rei Inamoto and Tara Tan dive deep into a fascinating contrast in the tech world: the billion-dollar data labeling company…
- It's a wrap! · 38 min · Säsong 1 Avsnitt 12In the final episode of Season 1 of Hitmakers, Rei and Ana look back at the core themes that their discussions revolved around: how great products build great brands, why…
- The State Of Play · 45 min · Säsong 1 Avsnitt 11Demi Moore has a house for her doll collection. David Beckham relaxes by assembling Lego kits. Board games are the preferred Saturday night pastime. Selling toys to adults is a…
- How to Brand Technology · 43 min · Säsong 1 Avsnitt 10Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From…
- The Society of Spectacle · 33 min · Säsong 1 Avsnitt 9The culture of hype (streetwear, cronuts, Gone Girl, Hamilton...) got replaced by the society of spectacle (fashion shows, Olympics, SuperBowl, Barbieheimer). Everything is a…
- Post Meh-ification · 46 min · Säsong 1 Avsnitt 8When algorithm flattens cultural markets, how to create against this backdrop? When everything is “meh,” winners are the surprising, the unexpected, and the different. The…
- Why Brands Need Creative Strategy · 40 min · Säsong 1 Avsnitt 7Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found…
- Who and What Influences Culture? · 44 min · Säsong 1 Avsnitt 6What is culture? Culture can mean a lot of different things, and in this episode we zero in on our working definitions, along with the brands, consumer behaviors, and trends that…
- Happy New Year · 49 min · Säsong 1 Avsnitt 5In their last episode of 2024, Ana and Rei talk about predictions. Rather than predicting the future, companies should set themselves out for the future's inherent…
