eCommerce Evolution
by Brett Curry
Latest episode
9 Pre-Cyber Five Plays to Maximize Profits
9 Pre-Cyber Five Plays to Maximize Profits
About this podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Episodes
The newest 50 of 350 episodes
- 9 Pre-Cyber Five Plays to Maximize Profits · 32 min · Season 1 Episode 350Most brands think the holiday playbook starts on Black Friday. It doesn’t — it starts right now, in the two or three weeks before it, and if you get this window wrong, there’s no…
- 7 Plays to Scale with YouTube Ads (And Why Most Brands Still Suck at It) · 56 min · Season 1 Episode 349Most brands think they've "tried YouTube" — a few bucks a day, no real strategy, and they wrote it off. Brett Curry disagrees, and he's got the data to back it up. In this live…
- The Only 3 Things You're Ever Actually Working On in E-Commerce with Ezra Firestone · 48 min · Season 1 Episode 348Ezra Firestone has built and sold multiple 8-figure e-commerce brands, from Boom by Cindy Joseph to Overtone, and he's done it by breaking a few rules most operators are too…
- How Baseball Lifestyle Outsells Nike and Adidas at DSG · 29 min · Season 1 Episode 347He was making $10 a post from Adidas on Instagram in 2013. Today, Bill Rom and his partner Josh are running a bootstrapped apparel brand doing $220 million this year — and…
- Jones Road's YouTube Playbook with Cody Plofker · 35 min · Season 1 Episode 346Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns…
- What 300 Store Owners Reveal for 2026: Amazon's Slide, AI's Letdown & a Skill Worth 50% More Profit · 49 min · Season 1 Episode 345Andrew Youderian disappears into a cave for six weeks every year to crunch data from 300+ seven, eight, and nine-figure store owners — and comes back with the most honest read on…
- The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC Revenue · 45 min · Season 1 Episode 344Most brands treat their subscriber portal like a settings page. Turns out, it's actually their highest-risk revenue moment — 70% of subscribers who log in are there to cancel…
- The $270 Billion Checkout Problem (And How to Recover Your Share) · 52 min · Season 1 Episode 343Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz…
- How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable) · 51 min · Season 1 Episode 342Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify's fastest-growing stores as a team of one —…
- Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026 · 57 min · Season 1 Episode 341Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube…
- YouTube Shorts, TikTok Blitzes, and Attention Battles: What's Actually Working · 44 min · Season 1 Episode 340YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C…
- Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics · 57 min · Season 1 Episode 339Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett…
- How Baseball Lifestyle Grew from $2M to $150M with Customer Experience · 45 min · Season 1 Episode 338Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this…
- Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands · 56 min · Season 1 Episode 337Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett…
- AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce · 56 min · Season 1 Episode 336AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital…
- Why Your Creative Isn’t Converting (And What to Fix First) · 48 min · Season 1 Episode 335Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at…
- 7 Habits of Great Brands: Make 2026 Your Best Yet · 33 min · Season 1 Episode 334In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of…
- BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales · 54 min · Season 1 Episode 333Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it's…
- AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth · 32 min · Season 1 Episode 332This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and…
- How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus) · 51 min · Season 1 Episode 331When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit…
- How One Brand Went from $0 to $80K/Day on AppLovin in One Week · 1 h 4 min · Season 1 Episode 330Think you've maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day…
- Last-Minute Levers for Amazon Q4 | Masterclass Replay · 60 min · Season 1 Episode 329At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the…
- The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand · 1 h 13 min · Season 1 Episode 328Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a…
- Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools · 58 min · Season 1 Episode 327What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from…
- From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann · 49 min · Season 1 Episode 326Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In…
- How Wholesale Shaped Pura Vida’s $135 Million Exit · 52 min · Season 1 Episode 325When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura…
- The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone · 46 min · Season 1 Episode 324Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's…
- Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf · 48 min · Season 1 Episode 323If you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are…
- From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook · 54 min · Season 1 Episode 322TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social…
- The Power of Product Positioning and Staying Relevant for 25 Years · 39 min · Season 1 Episode 321What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu…
- From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling · 42 min · Season 1 Episode 320When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story…
- Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution · 40 min · Season 1 Episode 319Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What…
- Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward · 35 min · Season 1 Episode 318What happens when you build a company specifically to sell it—and then execute that plan? Liz Saunders went from running registration at Seller Summit to delivering the closing…
- SEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets) · 45 min · Season 1 Episode 317Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market…
- Scale with Stability by Hiring World-Class Talent & Operating with Mentors · 39 min · Season 1 Episode 316I had fellow agency owner JC Hite join me on the pod to discuss some really important topics. Namely, is it possible to scale with stability - which for JC means scaling your…
- From Hope to Reality: P&L Design That Drive E-commerce Profitability · 53 min · Season 1 Episode 315In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm…
- Beyond China: Smart Supply Chain Diversification & Optimization Without the Pitfalls · 39 min · Season 1 Episode 314Our CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China…
- Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach · 47 min · Season 1 Episode 313In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in…
- Generating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah Garcia · 48 min · Season 1 Episode 312In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia…
- Attribution is Broken: Understanding MTAs, MMMs, and Incrementality · 48 min · Season 1 Episode 311In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing…
- Breaking Through Operational Bottlenecks: How to Scale Your Business Beyond the Founder · 52 min · Season 1 Episode 310In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to…
- Episode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025 · 17 min · Season 1 Episode 309In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email…
- YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West · 36 min · Season 1 Episode 308This is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a…
- Episode 307 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman · 46 minMolly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned…
- Episode 306 - From Data Overload to Actionable Insights: Measurement Mastery with Chris Mercer · 1 h 0 minIn this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to…
- Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King · 43 minIn this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known…
- Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint · 30 minIn this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and…
- Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange · 48 minIn this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other…
- Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth · 37 minLearn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies…
- Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't) · 38 minIn this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels…
