Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach

In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.
—

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
—

Chapters:
(00:00) Introducing Carrie & Mickey
(02:22) Navigating Tariff Chaos and Supply Chain Diversification
(04:19) Defining Purpose-Driven Brands
(06:29) Pricing & Profitability in Uncertain Times
(12:25) Carrie & Mickey’s Background
(16:50) The Conscious Commerce Maturity Matrix & Level One, Awareness
(22:29) Level Two, Scaling
(27:06) Level Three, Optimizing
(32:38) Level Four, Leading
(36:15) Level Five, Pioneering
(39:38) Staying Mission-Driven in Uncertain Times

—
Connect With Brett:

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/
• YouTube: https://www.youtube.com/@omgcommerce
• Website: https://www.omgcommerce.com/

Relevant Links:

• AYSND: https://www.aysnd.com/
• Mickey’s LinkedIn: https://www.linkedin.com/in/mickeywinter
• Carrie’s LinkedIn: https://www.linkedin.com/in/carrie-weidenbach-a5272aa
• BOOM! Beauty: https://boombeauty.com/
• Patagonia: https://www.patagonia.com/home/
• AB InBev: https://www.ab-inbev.com/

__

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more