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Getting Real

Getting Real

The Problem Isn't Leads, It's Follow-Up!

· 18 min · Episode 98

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Send us Fan Mail Most people don't have a lead problem; they have a follow-up problem. In this episode of Getting Real with John Natale, John goes through and dissects follow-up from start to finish. We get a new lead, and then... we freeze. The fear of "not knowing what to say" is so common that it paralyzes potential, leaving good leads to go cold. We end up falling back on the weakest phrase in the business: "I'm just checking in." In this episode, I break down how to overcome this follow-...

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