Great Events
by Cvent
Latest episode
Building Better Events With Vision, Focus, and Intentionality
Building Better Events With Vision, Focus, and Intentionality
About this podcast
If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion.
Join us every other Wednesday as we redefine how to make your events great.
Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.
Episodes
The newest 20 of 260 episodes
- Building Better Events With Vision, Focus, and Intentionality · 19 minBetter events do not always come from doing more. As expectations change, event teams are being pushed to rethink how they create value, where they focus their energy, and what…
- Building A Resilient Career In The Events Industry · 24 minEvent professionals need to be fluent in marketing, operations, and finance. That range is what makes them qualified for leadership even if they don’t feel ready for it. In this…
- Webinars That Work: Mastercam’s Scalable Event Strategy · 18 minDon’t underestimate the power of webinars. A well-built webinar program can create ongoing opportunities to educate audiences, build relationships, and support sales teams. In…
- Use Registration Data to Personalize On-Site Moments · 14 minGreat content isn't enough to wow audiences anymore. When every event can deliver a polished keynote, personalization becomes the real differentiator. In this episode, Stephanie…
- How To Design Events Around Meaningful Outcomes · 16 minA sold-out event does not always mean it’s successful. Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what…
- How Wounded Warrior Project Pulls Off 400 Events a Year · 19 minPlanning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale. For the Wounded Warrior Project, building a stronger event…
- What Meaningful Intent Signals Look Like at Events · 17 minYour event had 1,000 attendees. Great. But how many showed buying intent? Attendance, booth traffic, and badge scans only tell part of the story. In this episode, Stephanie…
- The TED Ecosystem: Building Human-Centered Experiences at Scale · 33 minTED is so much more than just an events company. Globally, their audience trusts them to spread big ideas, spark important conversations, and create meaningful experiences. In…
- Mid-Year Trend Update: Micro Events, Intentional Design and More · 35 minEvents are getting smaller and smaller in 2026. It’s got a lot to do with AI. Audiences are skeptical, overloaded, and craving something authentic. Intimate gatherings…
- Why Great Events Don’t Choose Between Revenue and Attendee Experience · 32 minCan events be both data-driven and people-focused? According to MPI’s Lori Pugh and Rachel Benedick, absolutely. In this episode, Rachel Andrews chats with industry veterans…
- The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest · 30 minMeet the woman who built the sponsorship strategy behind Fanatics Fest. In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Sponsorships…
- Daniel Murray on How B2B Marketers Earn Attention in 2026 · 34 minDaniel Murray on How B2B Marketers Earn Attention in 2026 What’s broken in B2B marketing? And how do we fix it? In this episode, Camille Arnold and Daniel Murray, founder of…
- How to Actually Build Accessible Events Beyond Compliance · 36 minAccessibility is not a trend. It’s a fundamental part of how great events are designed and delivered. In this episode, Felicia Asiedu sits down with Stephen Cutchins, Director…
- The Demand Gen Playbook for Event Leaders · 30 minPeople know that events work, but how do you prove it? In this episode, Rachel Andrews and Megan Martin, founder of M Squared Dynamics, discuss the strategies and metrics you…
- There’s a Right Way to Use AI in Video. Most Marketers Miss It. · 38 minIn an AI-dominated digital world, earning audience trust is hard. But that also means it’s more important than ever. In this episode, Kelly Cheng, CMO of Goldcast, explains why…
- The Secret Sauce of Events That Build Brand and Drive Pipeline · 46 minGreat events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-term value. In this episode…
- Cycle Literacy: The Leadership Advantage No One Talks About · 36 minWhat on earth does the menstrual cycle have to do with leadership? Everything, if you care about performance, burnout, and team dynamics. In this episode, Felicia Asiedu and Jo…
- The SEO vs GEO Playbook: How to Optimize Event Content for AI · 29 minSEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach visibility…
- What Modern Attendees Expect: Data, Design, and the Future of Events · 26 minMany events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events struggle to connect with the…
- Part 2: 4 Event Trends You Can't Ignore in 2026 · 34 minSome things never change in the events industry. But as we look ahead to 2026, we’re seeing shifts that can’t be ignored. In this episode, hosts Alyssa Peltier, Rachel Andrews…
