Webinars That Work: Mastercam’s Scalable Event Strategy

Don’t underestimate the power of webinars. A well-built webinar program can create ongoing opportunities to educate audiences, build relationships, and support sales teams.

In this episode, Felicia Asiedu sits down with Sarah Jordan Usher, Global Events and Field Marketing Manager at Mastercam, to discuss how they built a scalable webinar strategy from scratch.

Sarah shares how Mastercam grew its webinar program from a brand-new initiative into a consistent channel for customer engagement. She covers how to create repeatable webinar processes, measure success beyond attendance, use…