Note de episod
Is Apple’s iPhone now a “boring” offer? How does Apple sell status instead of features? Why does Apple’s approach look so different from Google’s?
In this episode, learn more about:
-- How one offer reshaped Apple’s entire company.
-- The graveyard of Google’s forgotten offers.
-- When to make big offer bets…and when not to.
-- Why Steve Jobs went all-in on this offer.
-- If you did this with your iPhone, Apple is still winning.
GO DEEPER
-- Episode 22: Offer Fatigue
-- Episode 45: The Chipotle Offer
-- Episode 17: The High Ticket Offer Lie Everyone Believes
-- Follow Ken on LinkedIn
-- Read…
Site: gwh.fm
