growth minded SUPERHEROES
by André Morys
Latest episode
2025 Finale: “Everyone’s Insane”, AI, Burnout & What Actually…
2025 Finale: “Everyone’s Insane”, AI, Burnout & What Actually…
About this podcast
Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle.
If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and transform how people feel about your brand – and how any team can use testing and feedback to get there. For anyone in CX, marketing, growth, UX or leadership shaping digital experiences.
Episodes
The newest 20 of 45 episodes
- 2025 Finale: “Everyone’s Insane”, AI, Burnout & What Actually Matters Going Forward · 55 min · Season 3 Episode 14“People don’t like problems. They prefer solutions.” That simple truth explains why CRO, experimentation, and customer centricity are still so often misunderstood. In this…
- From 100 to 200 Experiments on the Same Budget: The Scaling Playbook with Melanie Kyrklund · 49 min · Season 3 Episode 13Ever felt like the one-person experimentation team, stuck in meetings all day, doing everything yourself, and barely having time to build culture? Melanie Kyrklund (Specsavers)…
- Why Experimentation Beats “Management by Hope” — Lessons from mobile.de’s Martin Schröter · 48 minDo you want to break out of the feature factory, ship fewer things that matter more, and finally get your product team aligned around real customer value? Then this GMS episode…
- Digging for Gold: How To Create Huge Aha Moments - with Karl Gilis · 42 min · Season 3 Episode 11What happens when one of Europe’s most seasoned UX researcher admits that his “obvious wins” sometimes flop? In this episode, Karl Gilis and André dig into the uncomfortable gap…
- Reduce The Cost of Being Wrong: Black Swan Tests & the Future of Experimentation — with Ryan Lucht · 47 min · Season 3 Episode 10Ryan Lucht, Senior Technical Advocate at Datadog and Marketing Lead at Eppo, widely regarded as one of the sharpest voices in modern experimentation talks about some…
- Experimentation Strategy: Data Looks Back, Experiments Look Forward - with Kevin Anderson · 52 min · Season 3 Episode 9What happens when one of the most trusted voices in experimentation sits down for a deeply honest conversation about growth, culture, learning, and unlearning? Today, Julia and…
- Double Down on Customer Value: Operating for Real Growth - with Anuj Adhiya · 1 h 3 min · Season 3 Episode 8In this episode, Julia Rumpf and André Morys sit down with Anuj Adhiya, growth leader, author of Growth Hacking for Dummies, and one of the early team members at GrowthHackers…
- Product Experimentation: How To Merge Product Management x CRO - with Anastasia & Stefanie · 42 min · Season 3 Episode 7Product and Experimentation belong closer together and disciplines benefit from each other while in reality there are still many silos in peoples minds. In this episode, Stefanie…
- Implementing Experimentation In An Enterprise Environment - with Marta from A1 Telekom · 54 min · Season 3 Episode 6How do you build a culture of experimentation in a 150-year-old company?In this episode, Marta, Digital Experimentation Lead at A1 Telekom , shares how she turned a traditional…
- Increasing Impact: What Really Moves Successful Experiments - with Michael Richter · 52 min · Season 3 Episode 5In this episode of the GMS Podcast, Julia and André sit down with Michael Richter from Robinson Club (TUI) to unpack what truly drives impact: real user insights, disciplined…
- The Experimentation Engine: Why Culture Matters - with John Ekman · 59 min · Season 3 Episode 4In this episode of the GMS Podcast, Julia and André sit down with John Ekman to unpack what it really takes to build an experimentation engine that drives growth, beyond tools…
- AI Blueprint: How to Accelerate Experimentation - with Manuel Brückmann · 50 min · Season 3 Episode 3Manuel Brückmann is the wizard behind optmzeAI and long-time tech brain of GMS. Manuel shares how AI is transforming experimentation, helping teams overcome complexity, avoid…
- Fostering Experimentation Maturity: Deepdive into Booking.com’s Culture - with Melanie Müller · 42 min · Season 3 Episode 2In this episode of the GMS Podcast, André and Julia sit down with Melanie Müller, Senior Product Manager on the experimentation platform at Booking.com, scientist at heart, and…
- Experiment-Driven Growth: How To Build Products that People Truly Value - with Morgan Brown · 50 min · Season 3 Episode 1In this episode of the GMS Podcast, André and Julia sit down with Morgan Brown, growth leader, co-author of Hacking Growth, and former executive at companies like Facebook…
- From AI Overwhelm to AI Advantage: A Playful Guide - with Cornelia Schnell · 47 min · Season 2 Episode 15Are you still unsure what to make of AI? Does it feel more like a threat than a tool? You’re not alone and this episode will change the way you think about it. In this new…
- What Booking.com Taught Me About Failing Faster (and Smarter) with Stuart Frisby · 51 min · Season 2 Episode 14What does it take to build a culture where failure isn’t feared but celebrated? In this episode, we sit down with Stuart Frisby, Director of Brand & Experience Design at…
- Bravery in Experimentation: Erin Weigel's Guide to Bold Innovation and Impact · 29 min · Season 2 Episode 13In this episode of the GMS Podcast, Julia sits down with Erin Weigel, a true pioneer in the world of product design and experimentation. Erin shares her insights on making…
- Is Your Agency Doomed? The Brutal Truth About Experimentation, AI & What Comes Next · 54 min · Season 2 Episode 12Is your agency ready for the future or strapped into the crash test dummy headed straight for the wall? In this explosive episode, André Morys sits down with Craig Sullivan…
- SPECIAL: GMS 2025 Recapped - What Moved Us Most · 47 min · Season 2 Episode 11In this special episode, André and Julia take you behind the scenes of GMS 2025 (growth-minded SUPERHEROES), just one week after the live event on June 18th, 2025 at Alte Oper…
- The Untold Truth About Testing Culture You’ll Wish You Knew Sooner with Kelly Wortham · 46 min · Season 2 Episode 10What does it really take to build a thriving experimentation culture - not just in one company, but across an entire industry? In this episode of the GMS Podcast, we sit down…
