GTM Made Simple
von Sangram Vajre
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My 5 Predictions for Go-To-Market Before 2027
My 5 Predictions for Go-To-Market Before 2027
Über diesen Podcast
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales.
This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries.
Go-to-market doesn't have to be hard. We're here to make it simple.
GTM Partners created the Go-to-Market Operating System™ (GTM OS), a company-wide framework that helps CEOs and executive teams connect strategy to execution across Product, Marketing, Sales, Customer Success, Revenue Operations, and Leadership.
Today, GTM Made Simple brings together executive conversations, GTM masterclasses, framework breakdowns, case studies, and practical field lessons from across the GTM Partners ecosystem. New episodes draw from the same ideas and operating principles Sangram is teaching across YouTube, GTM Partners research, and the GTM Operating System™. Expect practical frameworks, executive perspectives, real-world GTM case studies, and direct answers to the questions CEOs and GTM leaders are trying to solve.
Explore the GTM Operating System: https://gtmpartners.com
Find a GTM OS Certified Partner: https://gtmpartners.com/gtm-marketplace
Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move
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Die neuesten 50 von 1.044 Folgen
- My 5 Predictions for Go-To-Market Before 2027 · 10 Min. · Folge 1044Every prediction here points to the same shift, product stopped being the moat, and go-to-market became the business. The companies betting everything on their product alone…
- I Was Asking the Wrong ROI Question for 20 Years · 6 Min. · Folge 1043Most CEOs are asking the wrong ROI question. It's not "what's the ROI?" It's "what's the ROI in your customer's mind?" I learned this the hard way at Pardot, Salesforce, and…
- Who Really Owns Your B2B Go to Market Strategy? · 9 Min. · Folge 1042Master your B2B Go to Market Strategy by understanding why CEO ownership is the ultimate growth lever to scale your revenue team. Who actually owns Go-To-Market in a modern…
- How to Turn Your B2B Go to Market Strategy Into a Flywheel · 16 Min. · Folge 1041Master your B2B Go to Market Strategy by replacing linear sales funnels with a customer-driven flywheel to lower CAC and scale revenue. Cramming more low-quality leads into the…
- Your Growth Strategy Needs a Radical Shift · 13 Min. · Folge 1040Master your B2B Go to Market Strategy by prioritizing customer retention to boost lifetime value and eliminate growth bottlenecks. Companies are far too addicted to growth purely…
- Fix Your B2B Go to Market Strategy With RevOps · 22 Min. · Folge 1039Master your B2B Go to Market Strategy by leveraging RevOps to align sales, marketing, and customer success into a single revenue engine. When B2B SaaS organizations treat sales…
- Focus Your Total Available Market with Total Relevant Market · 18 Min. · Folge 1038Master your B2B Go to Market Strategy by shifting from a bloated TAM to a focused Total Relevant Market (TRM) to cut churn and scale fast. In this episode of 7 Truths and 1 Lie…
- The Secret to Scaling Faster in B2B GTM · 19 Min. · Folge 1037Master your B2B Go to Market Strategy by integrating Customer Success into your core revenue team to drive net retention and scalable growth. Go-To-Market is often treated as a…
- Problem-Market Fit: The Secret to Go-To-Market Strategy · 25 Min. · Folge 1036Less than 1% of companies actually make it because they fail to continuously invest in and transform their Go-To-Market strategy. In this episode of Seven Truths and One Lie…
- 10 Years of Go-To-Market Lessons in 10 Minutes · 10 Min. · Folge 1035Ten years of go-to-market lessons, the ones that led to two exits worth over $100 million, in under 10 minutes. Revenue isn't the number that matters, gross margin is. Hiring a…
- This $25 Billion Company's GTM Strategy Is To Build NOTHING · 19 Min. · Folge 1034Bending Spoons just IPO'd at $25.7 billion without building a single new product. They buy dead SaaS companies like Evernote and Meetup and simply make them profitable. I showed…
- What Business Are You Really In? · 7 Min. · Folge 1033Most people can't answer the one question that decides whether they'll ever break out: what business are you actually in? In this video I share two conversations that changed how…
- These Are The 6 GTM Motions (Don't Try To Be Great At All Of Them) · 9 Min. · Folge 1032A private equity executive once stumped me with a simple question: how fast can you grow? I didn't have an answer, and that question changed how I think about growth. Most…
- The TAM Illusion Destroying Your GTM Strategy · 30 Min. · Folge 1031Fix your B2B Go to Market Strategy by shifting from TAM to TRM with the 8-Pillar GTM OS to break out of the growth trap and scale revenue. Many CEOs fall into the ultimate…
- Who Is Sangram Vajre? (And Why This Go-To-Market Strategy Podcast Exists) · 3 Min. · Folge 1030You might know me as the guy who built two companies past $10 million, wrote a Wall Street Journal bestseller called MOVE, and then blew up the business model it was built on…
- You're Great at Marketing the Business. Terrible at the Business of Marketing. · 17 Min. · Folge 1029Most companies think creating the ICP is marketing's job. It isn't, and that misunderstanding is why 70% of go-to-market leaders say they can't hit their numbers. When marketing…
- 10 Lessons From Building Two $10M Companies · 24 Min. · Folge 1028I've taken two companies from zero to $10 million: Terminus, which raised over $100 million and exited to private equity for nine figures, and GTM Partners, a bootstrapped…
- I Built the ABM Category. It's Broken, So I'm Back. · 24 Min. · Folge 1027I haven't made a video about ABM in five years. New research shows 78% of ABM programs are still failing after a decade of tools, conferences, and billions in software spend. So…
- Do You Have a Differentiated POV? · 5 Min. · Folge 1026Here's the test that keeps CEOs up at night: put your website next to your competitor's, take both logos off, and see if anyone could tell the difference. If they can't, you…
- Stop Thinking Like a $250K Fractional. Start Acting Like a $500K One. · 12 Min. · Folge 1025In this video, I break down 7 mindset shifts that elevate a 250K fractional consultant into a 500K fractional leader. Valuable processes like how you find clients, how you price…
- Stop Laughing at Gartner. You're Next. · 3 Min. · Folge 1024I stopped a CEO roundtable to share this data point: Gartner lost 70% of its value in two years, roughly $30 billion gone. It's tempting to laugh at that. Don't. The same force…
- There's No Perfect Time to Bet on Yourself · 8 Min. · Folge 1023Someone in a recent CEO roundtable asked me what made me the entrepreneur I am today, after building multiple hundred million dollar businesses. The honest answer isn't a…
- Your Company is One AI Feature Away From Dying · 4 Min. · Folge 1022Every B2B founder is one product update away from becoming a feature of ChatGPT or Claude. The biggest threat to your retention isn't your competitor anymore. It's a $20 a month…
- The 1 Question Every SaaS CEO Must Answer · 5 Min. · Folge 1021Most CEOs can't answer one question that decides everything: which products create the highest customer value? Not revenue, not cash flow, not hiring. This one. In this video I…
- The GTM OS System That 3,000 Companies Run On · 16 Min. · Folge 1020Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk…
- Your Revenue Growth Is Killing Your Business · 11 Min. · Folge 1019Figma, Circle, eToro, and a wave of other 2026 IPOs are all down double digits from their peaks, averaging around 44%. They had the growth. They had the hype. What they didn't…
- "Are You Here to Win?" · 4 Min. · Folge 1018My son's tennis old coach stopped everyone mid-drill and asked one question that applies to every founder, CEO, and leader I know, "Are you here to win?" In this video I break…
- Every AI Company is Failing at the Same Thing · 9 Min. · Folge 1017Every AI company right now is stuck in problem market fit, and most CEOs have no idea. They think revenue means product market fit. It doesn't. In this video I break down the…
- Where Can You Grow the Most? · 6 Min. · Folge 1016There are 8 questions every company needs clarity on to build a real go-to-market operating system, and most businesses never sit down to answer the first one. In this video I…
- You Confuse, You Lose - Why No One's Hiring You · 7 Min. · Folge 1015If you can't say what you do in one sentence, that's why your fractional pipeline is dry. Most fractional CMOs and CEOs describe themselves like an HR job title, and the market…
- The AI Layoffs Story Is Wrong. Here's What's Really Happening. · 9 Min. · Folge 1014Everyone's blaming AI for the wave of layoffs hitting tech right now, but the AI layoffs data tells a different story. I dug into PwC's research on over 1 billion job postings…
- Solo Founders Take Years. Partners Take Months. · 5 Min. · Folge 1013I get asked all the time how to grow a business, and my honest answer is: I've never done it alone. From Pardot's exit to Salesforce, to building Terminus, to GTM Partners today…
- Your Product is No Longer Your Moat · 8 Min. · Folge 1012Your product is no longer your moat. AI is making product parity faster, cheaper, and more universal than any point in the last 20 years. Whatever your engineers built, someone…
- I Hit $1M in 9 Months Twice. These 8 Questions Are Why. · 22 Min. · Folge 1011I took two companies from $0 to $1 million in revenue in just 9 months. Once with Terminus in 2014 and again with GTM Partners in 2021. One was funded, one wasn't. One was an up…
- The GTM OS System That 3,000 Companies Run On · 16 Min. · Folge 1010Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk…
- How to Tell If Your Revenue Is Actually Profitable (Most Can't) · 10 Min. · Folge 1009Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper. In this video, I break down the OpenAI…
- 3 Zones That Determine If Your Business Survives · 5 Min. · Folge 1008Most companies don't fail because of bad products or bad marketing. They fail because they're stuck in the muddy middle and don't know it. In this episode, I walk through the…
- AI Was Never Built to Cut Jobs · 6 Min. · Folge 1007The companies using AI just to cut costs will be gone in a few years. I break down what the companies actually winning with AI have in common, why growth is not optional right…
- Brand Drives Demand. Clay Just Proved It With 6 Million Impressions. · 8 Min. · Folge 1006Clay generated 6 million LinkedIn impressions in three months without running a single ad. Here's what they actually did and why it works. Most B2B companies spend 70 to 80% of…
- You Don't Have a Sales Problem. You Have a GTM Problem. · 11 Min. · Folge 1005You don't have a marketing problem. You don't have a sales problem. You have a go-to-market problem and most CEOs never see it coming. In this episode I break down what…
- The Simple Fix That Makes Context Switching Way Easier · 5 Min. · Folge 1004Context switching kills focus, but it doesn't have to. In this video, I share the exact system I use to stay mentally prepared for every meeting on my calendar before it ever…
- How to Close $10k, $50k, and $300k Deals FAST · 10 Min. · Folge 1003Most sales teams treat a $10K deal and a $300K deal exactly the same way. That's why they keep losing the big ones. In this video, I break down how the entire GTM strategy has to…
- Why I'm Bringing This Podcast Back After 1,000 Episodes · 7 Min. · Folge 1002Starting today, this show is Go-To-Market Made Simple. New episodes drop every weekday, pulling from CEO roundtables, founder hackathons, closed-room conversations, and the…
- Go-To-Market Isn't Complicated. We Just Made It That Way. · 2 Min. · Folge 1001Go-to-market shouldn't be this complicated. But most businesses make it that way, and it's why most marketing campaigns fail, most launches flop, and most companies never land on…
- [Replay] Product-First Marketing: Product Experience Is Your Brand · 1 Std. 2 Min. · Folge 1019Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say…
- [Replay] From CMO to CEO: A Conversation with Jeff Perkins · 50 Min. · Folge 1018With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to…
- GTM is a group effort with Muhammad Yasin · 20 Min. · Folge 1017Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy? In this episode, Sangram sits down with Muhammad Yasin…
- Kyle Lacy is certain marketing owns go to market · 18 Min. · Folge 1016Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram sits down with…
- Why Christopher Lochhead HATES the MOVE Book · 27 Min. · Folge 1015Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning! Christopher Lochhead–author, entrepreneur, advisor…
- Author's Cut: The "E" in MOVE · 7 Min. · Folge 1014Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last... In this week's Author's Cut episode…
