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GTM Made Simple

GTM Made Simple

Author's Cut: The "E" in MOVE

· 7 min · Episode 1014

Show notes

Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last...

In this week's Author's Cut episode, Bryan and Sangram dive into the last (but not least) letter of the MOVE framework: the "E" for Expansion. Listen in to learn how to know when it's time to expand, where you should expand your business, and how you can measure KPIs that matter.

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Additional Resources:
MOVE: The 4-Question Go-To-Market Framework

Key Takeaways:
Why "expand" is the last step in the "MOVE" framework
How to continue the journey of growing your company
What you need to expand effectively into other markets, verticals, and geographies

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