Happy Subscribers
by Allea Grummert
Latest episode
Use AI as the Faster Brain While You Stay the Superior Brain with…
Use AI as the Faster Brain While You Stay the Superior Brain with…
About this podcast
Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too.
Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers.
Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.
Episodes
The newest 20 of 103 episodes
- Use AI as the Faster Brain While You Stay the Superior Brain with Prerna Malik of Profitably Yours · 50 min · Season 1 Episode 102Lately, I've been getting a little chatty with my coach at the gym. After telling him about all the things I was building with AI (dashboards, tracking metrics, etc.), and even…
- Get Your Emails in the Primary Inbox with Alyssa Dulin of Kit · 51 min · Season 1 Episode 101Episode Summary: Due next week: ☐ Review Kit's Strategy Audit of our Duett Kit account That was the task sitting in my Asana. I opened it thinking, wait… what is this? It was a…
- 100 Episodes In: What Gave Me My Biggest Year Yet · 26 min · Season 1 Episode 100Episode Summary: It was September, three or four weeks into working with a remote-team consultant alongside my whole team to improve how we operate. And here I was, crying for…
- 4 Ways to Turn Holiday Traffic into Email Subscribers (+ My Free Q4 Traffic Guide) · 12 min · Season 1 Episode 99Episode Summary: It's here. It's Q4 — the season my clients (and you, dear listener) have been working toward all year long. Or at least most of you. For most of my clients and…
- Inside Kristin Lawton's Signature Cocktail Welcome Sequence · 46 min · Season 1 Episode 98Episode Summary: The day I found out I was an Enneagram 6, I cried for three days. I sat with it and went, "oh, so I keep people close because I'm afraid of being alone." Cool…
- Sam Vander Wielen Needed Her Email to Work Without Her, So She Kept It Simple · 46 min · Season 1 Episode 97Episode Summary: I built my business around a line: here's what people can expect from me, here's what I expect of myself. I drew it early, and on purpose, because I started…
- We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark · 47 min · Season 1 Episode 96Episode Summary: Friendships are my number one hobby. I'm always on the phone with someone — a friend who called, or a friend I've phoned between errands just to stay in touch…
- From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience · 39 min · Season 1 Episode 95Episode Summary: The one time I've been to Germany, I went to Berlin and Dresden, and then out to western Germany to see family. Their cemeteries over there are gorgeous — so…
- Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin · 49 min · Season 1 Episode 94Episode Summary: What if the goal of your email marketing wasn't more subscribers, but the right ones — the ones who stay engaged? Your lead magnet is what attracts them, and…
- The Most Insanely Valuable Content Wins with Chenell Basilio · 47 min · Season 1 Episode 93Episode Summary: I've sent a weekly email since October 2019 — which is no small feat when you're starting a business, living through a pandemic, and riding all the emotional ups…
- Three Weeks In Europe: What I Learned When My Team Didn't Need Me · 30 min · Season 1 Episode 92Episode Summary: Nobody asked me for a travel recap. I'm giving you one anyway. 😉 I spent three weeks in July in Italy, France, and Spain — my first real vacation since 2019 —…
- One year later: Adam Sobel goes all-in on email personalization · 20 min · Season 1 Episode 91Episode Summary: Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I'd ever seen from a food blogger. Then we had an impromptu catch-up…
- 90 Happy Subscribers Episodes in One with Erin Fajen · 48 min · Season 1Episode Summary: "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single…
- The Substack Strategy That Grew Her Podcast 999% with Chef Carla Contreras · 42 min · Season 1 Episode 89Episode Summary: Carla has been on Substack since 2021 — long before it became the platform everyone is suddenly asking about. She's been to Substack HQ. She teaches "Build Your…
- Turns Out, I Was a Terrible Listener · 28 min · Season 1 Episode 88Episode Summary: In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. I cried about it for three days — not because the feedback stung…
- The Story Is the Strategy: In Email and On Stage with Mike Pacchione · 51 min · Season 1 Episode 87Episode Summary: I am, at my core, a practical person. I love a framework, a checklist, a process — something simple to implement. But the idea of including stories has always…
- 5 New Kit Features from Craft + Commerce 2026 with Jess Freeman · 49 min · Season 1 Episode 86Episode Summary: I got home from Craft + Commerce late Saturday night, and by the time Jess and I sat down to record this on Monday afternoon, I had already taken two naps…
- Allea's European Adventure: What I'm Doing to Prepare · 21 min · Season 1 Episode 85Episode Summary: I'm going to Europe for three weeks this July — Rome, Florence, Cinque Terre, Nice, Marseille, and Barcelona — and I have a lot of feelings about it. The last…
- How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb · 48 min · Season 1 Episode 84Episode Summary: What if building a loyal audience isn't about sending more emails… or optimizing click rates… or trying the latest marketing tactic? In this episode of Happy…
- The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue · 37 min · Season 1 Episode 83Episode Summary: I'll be honest with you — this conversation was a long time coming. A year ago at a conference, my friend Justin Moore shared more of his thoughts on…
