Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin

Episode Summary:
What if the goal of your email marketing wasn't more subscribers, but the right ones — the ones who stay engaged? Your lead magnet is what attracts them, and your welcome sequence can be the filter that keeps them active (and gently clears out the ones who aren't a fit).
I got to talk all of this through with Sara Ecklin of Clean Plate Mama. We first met through Kayla Burton's Food Blog Group Coaching, where I spoke about email marketing. Not long after, Sara emailed me: she'd reworked her welcome sequence and was seeing a 65% open rate and an 18% click rate, and she wanted…