Higher Voltage
by Volt
Latest episode
What Netflix’s 'On Campus' Teaches Higher Ed About Authentic…
What Netflix’s 'On Campus' Teaches Higher Ed About Authentic…
About this podcast
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Episodes
The newest 20 of 100 episodes
- What Netflix’s 'On Campus' Teaches Higher Ed About Authentic Storytelling · 33 min · Episode 112Traditional higher ed marketing often relies on glossy, highly curated visions of college life. But Netflix’s new series, “On Campus: Game of the Week,” proves that prospective…
- Nostalgia Is Not a Strategy: Redefining the Higher Ed Marketing Function · 37 min · Episode 111In this episode of Higher Voltage, Katherine Primus, Vice President of Marketing and Communications at Holy Family University, joins host Kevin Tyler to discuss why "nostalgia is…
- The Future of Volt & the Higher Ed Community: A Little More Punk Rock · 26 min · Episode 110In a special summer episode of Higher Voltage, Volt General Manager Louis Miller joins host Kevin Tyler to share the vision for Volt’s next chapter. From narrowing content to…
- Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness · 37 min · Episode 109In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why…
- Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop · 37 min · Episode 108In this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break down the strategy behind the Fordham…
- The Search Party is Over: Seth Odell on AEO and Life After SEO · 44 min · Episode 107In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results…
- Breaking Down Silos: What It Really Takes to Build a Connected College · 36 min · Episode 106On this episode of Higher Voltage, Kevin Tyler sits down with higher ed strategist and author Elliot Felix to explore the concept of the connected college. From silo-busting…
- What’s Fueling the Next Wave of HBCU Enrollment Growth · 35 min · Episode 105HBCU enrollment is gaining momentum—and strategy is driving the surge. In this episode of Higher Voltage, Kevin Tyler speaks with Tanya Clark of 3 Enrollment about…
- An Inside Look at the ‘Research Saves Lives’ Campaign · 33 min · Episode 104In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the…
- Actually, Americans Do Trust Higher Education · 38 min · Episode 103Kevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges and universities. They unpack…
- FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed · 39 min · Episode 102Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and…
- The State of Student Support Services · 42 min · Episode 101What does it mean for colleges to be “student ready”? In this episode of Higher Voltage, Kevin Tyler talks with RAND researcher Lindsay Daugherty about meeting students’ basic…
- Why Are Fewer Men Going to College? · 24 min · Episode 100In this episode of Higher Voltage, Kevin Tyler talks with journalist Erica Levi Zelinger about the sharp decline in male enrollment across higher education. They explore how…
- Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs · 43 min · Episode 99Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to…
- The Student Registry: Crowdfunding the College Journey · 43 min · Episode 98Student debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa Hennessy and Alex Boylan—co-founders…
- Proud Sponsor: Reclaiming the Narrative for Higher Education · 39 min · Episode 97Kevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative to reframe the public conversation…
- Beyond the Sage on the Stage: The Future of Quality Learning · 47 min · Season 1 Episode 1Higher ed must evolve from delivering education to fostering quality learning—a continuous, experiential process that benefits both students and faculty. In this episode of…
- Trust, Credibility and the Power of Checklists · 40 min · Season 1 Episode 1New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her book The 30-60-90-Day Handbook…
- Shifting from Reactive to Proactive ADA Compliance · 39 min · Season 1 Episode 1How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive to proactive compliance, the legal…
- How Performance TV is Transforming Higher Ed · 55 min · Season 1 Episode 1Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU about how data-driven digital…
