Show notes
A lead is not a client. It’s the beginning of a process. What happens after someone expresses interest determines whether that interest becomes a conversation, an appointment, or another forgotten name in your database. In this Homeboss Mastermind episode, Bob Mangold explains how to build a client journey that connects lead generation, follow-up, visibility, and trust. Before investing in more leads, define what happens to the people already entering your business. Bob introduces the five ph...
