How I Wrote This
oleh Brett Gordon and Karen Winterich
Episode terbaru
Ep. 33 - Transformer Models for Customer Journeys, with Zipei Lu and…
Ep. 33 - Transformer Models for Customer Journeys, with Zipei Lu and…
Tentang podcast ini
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Episode
20 episode terbaru dari 35
- Ep. 33 - Transformer Models for Customer Journeys, with Zipei Lu and P.K. Kannan · 45 mntCan the architecture behind large language models predict where a customer journey is headed? Zipei Lu (Baruch College) and P.K. Kannan (University of Maryland) treat a…
- Ep. 32 – Untangling Colorism with Tanuka Ghoshal and Tripat Gill · 55 mntEight years. Seven rounds of revision. And a first submission where every reviewer recommended reject. In this episode, JMR Co-Editor Karen Winterich talks with Tanuka Ghoshal…
- Ep. 31 - From Rejection to Recognition: The Story Behind Two JMR Award-Winning Papers · 47 mntIf you've submitted a paper, odds are that you’ve experienced rejection. Does that mean the idea is dead? Not necessarily. Sometimes it just needs the right angle, and the right…
- Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen · 52 mntWith a new editorial team taking the helm at the Journal of Marketing Research, Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the team's…
- Eps. 29 — The Sendoff · 56 mntA special send-off episode: the five outgoing JMR co-editors - Rebecca Hamilton, Brett Gordon, Raghu Iyengar, Kapil Tuli and Karen Winterich - come together for a candid look…
- Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl · 1 jam 2 mntA PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why…
- Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler · 59 mntGLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sylvia Hristakeva…
- Ep. 26 - AI, Authorship, and the Editorial Process · 46 mntQuestions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor in Chief, Rebecca Hamilton, and…
- Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad · 47 mntA single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape…
- Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader · 47 mntTo figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives…
- Ep. 23 - How Fatal School Shootings Impact Local Economies · 52 mntHave you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the…
- Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo · 46 mntFor some, the strategies that save money require money they don't have. This episode explores the "poverty penalty" and how financial constraints make saving money a challenge…
- Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang · 49 mntYou might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about…
- Ep. 20 - How I Wrote This, Live in Chicago! · 44 mntHow I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR…
- Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga · 49 mntDoes the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper…
- Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard · 48 mntWe all likely know that there’s valuable data in our social media posts, but just how can this be used? In this episode, JMR Co-Editor Karen Winterich talks with Verena…
- Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson · 48 mntEvery business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is…
- Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen · 54 mntEver wonder if those papers with 1000’s of citations are easy to publish? In this episode, JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin…
- Ep. 15 Mini Part 2, How To Be A Good Reviewer · 37 mntIn part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.
- Ep 15: Mini Part 1, The Lives of Co-Editors · 23 mntOn this special mini episode of How I Wrote This, Karen and Brett take you behind the scenes to hear about what it's really like to be a co-editor for a journal.
