Lessons From the Front Lines: Launching Brands on Amazon

In this episode of Human in the Loop, Cameron Yoder sits down with Stephen Geary, CEO and Co-Founder of Accelerazon, an Amazon-specific marketing agency. Together, they tackle one of the biggest challenges in eCommerce today: launching and scaling a new brand on Amazon in 2025.

With Amazon’s massive marketplace becoming increasingly competitive, many brands struggle to gain traction against well-established players. Stephen breaks down the key barriers new brands face, how Amazon’s algorithm is shifting, and the strategic steps sellers can take to boost visibility, drive traffic, and…