About this podcast
The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence.
Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact.
Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.
Episodes
The newest 20 of 101 episodes
- 100 Episodes Later: "The Power Lies in the Pause" and 11 Other Lessons from Influence Anyone Guests · 40 min · Episode 100After 100 episodes, Howie Chan finally says the thing most podcasters won't say out loud. In this season one finale, he gets honest about the money, the growth, and the grind…
- Dissecting Persuasion: How a Black Jazz Musician Got Hundreds of KKK Members to Give Up Their Robes · 1 h 4 min · Episode 99Hundreds of Ku Klux Klan members have handed their robes to Daryl Davis, a Black jazz musician who won them over by listening instead of arguing. His opening question: How can…
- Neuroscience of Resistance: How to Use ‘No’ as a Way In With the Transformation Expert Who’s Led Change at Google & Salesforce · 55 min · Episode 98Every leader, parent, and consultant runs into the same wall: resistance. Someone pushes back on an idea or a change, and the instinct is to push harder. Travis Hahler, who has…
- Royalty Voice Coach: "Confidence Is NOT What Makes People Listen to You” · 1 h 3 min · Episode 97Confidence, according to one of the world’s leading voice coaches, Caroline Goyder, comes from shutting your mouth. It's a strange claim from someone who has spent her career…
- Celebrity Ghostwriter: "Going VIRAL Isn't Luck, It's a Formula" · 54 min · Episode 96Despite what many people think, going viral is NOT luck. According to Michael Schein, author of The Hype Handbook, it's a formula, and it starts with picking a fight, not with a…
- Brand Is a Memory: The Positioning Framework Behind the World's Biggest Brands · 22 min · Episode 95Most professionals think branding starts with picking the right customer. Howie Chan says that’s the wrong question to ask. In this solo episode, Howie breaks down the…
- The Purple Cow Effect: Freelancer Magazine Founder Reveals How Starting a Print Magazine Led to a Thriving Paid Community · 53 min · Episode 94Most people think building a community means throwing up a Circle page or a Slack channel and waiting for people to show up. Sophie Cross, founder of Freelancer Magazine, built…
- Chicken Soup for the Soul Co-Creator: From 144 Rejections to 500M+ Books Sold Worldwide · 60 min · Episode 93Mark Victor Hansen got rejected 144 times before Chicken Soup for the Soul became one of the bestselling book series in history. In this episode, Howie Chan sits down with the…
- Career Pivoting After Getting Laid Off at 42 (and 3 things I’d do differently if it happened again) · 38 min · Episode 92In this solo episode, Howie shares a very personal story. It happened in March, 2022. A brief phone call ended his dream job and he was forced to rebuild his career. Now, in…
- The “Inner Propaganda:” How To Change Your Beliefs, Influence Reality & Build the Ultimate “ Antifragile Identity” · 1 h 10 min · Episode 91Howie Chan sits down with Owen Fitzpatrick, social psychologist and author of Inner Propaganda, to unpack why your brain is running a quiet campaign against your own objectivity…
- The 7 Signals: Why Your Attention Span Isn't Short (and What Actually Captures Human Focus) · 22 min · Episode 90The goldfish attention span myth has been repeated in TED Talks, boardrooms, and marketing decks for years, but it never actually existed. In this solo episode, Howie Chan traces…
- Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format · 1 h 13 min · Episode 89Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who…
- The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones · 11 min · Episode 88Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on…
- Emotional Targeting Expert: The Secret Behind Every Sale · 1 h 1 min · Episode 87Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional…
- The 5 Influence Styles: Why Some People Are Impossible to Persuade · 16 min · Episode 86Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion…
- Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales · 1 h 13 min · Episode 85Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which…
- You're Not Broke, You're Behaving Broke: 7 Science-Proven Reasons People Stay Poor (+ Bonus #8 That Changes Everything) · 14 min · Episode 84Most people think being poor is just a money problem. It’s not. Being poor can mean less impact, less freedom, less fulfillment, and ideas that never reach the world. In this…
- What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity · 1 h 3 min · Episode 83Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to…
- Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World · 1 h 11 min · Episode 82Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become…
- Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior · 9 min · Episode 81In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts…
