About this podcast
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Episodes
The newest 20 of 100 episodes
- Paying for Reach That Builds the Category Instead of the Brand, with Mack Reynolds (Shuttlerock) · 31 min · Season 1 Episode 47Scroll your category’s feed for ten minutes. The same faces, the same talking-to-camera POV, the same three beats. Some of those creators are on your roster. Some are on your…
- Stop Buying the Worst Video a Creator Will Ever Make w/ Dan Albert (456 Growth Talent) · 39 min · Season 1 Episode 46Every March you build the list again. Thirty, forty, sixty creators, new negotiations, new briefs, new product shipped to people who have never touched it. Three weeks later you…
- Talent Managers Keep a List of the Brands That Lowball, with Gigi Harville (The Paul Harville Group) · 47 min · Season 1 Episode 45Your agency is sending offers out under your logo right now. Somebody on the other side is reading them and deciding whether your brand gets a reply next quarter. Gigi Harville…
- The Creator Economy Is Not a PR Tactic, with Gregory Curtis from Empower Media · 38 min · Season 1 Episode 44Your shoppers are not browsing anymore. They are following one person who eats, breathes and posts a single subject, and they buy what she tells them to buy. Your deck still…
- The One Number Worth Judging a Creator On Does Not Exist Yet. With Kristen Wiley (Statusphere) · 22 min · Season 1 Episode 43Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the credit for the sale…
- October 2026 Creator Economy News Recap: 5 Million Views, Nothing to Show for It · 17 min · Season 1 Episode 42In this October episode, hosts Ceci Carloni and Nii Ahene break down three stories that together show what brands are actually paying for in creator marketing right now: what a…
- Reach Is the New Follower Count: Why Smaller Creator Accounts Are More Valuable to Brands w/ Adam Harris (Gaggl) · 33 min · Season 1 Episode 41Your customers are spending their evenings in small rooms where the host knows their names. Seventy percent of what they watch comes from accounts they never followed. Your media…
- Every Brand Cuts Usage Rights to Save Money. They All Regret It. With Julia Salume (Moburst) · 35 min · Season 1 Episode 40Your creator quotes came back higher again this year, and the number arrives as one line on an invoice. Nobody can tell you what is inside it. Not the creator, not your agency…
- Why Is Creator Pricing Still the Wild West? with Shirel Benji of Creator Origin · 29 min · Season 1 Episode 39Four years ago, a brand opened a media kit, looked at the follower count, and priced the deal off it. Shirel Benji, founder and CEO of Creator Origin, says that number hasn't…
- AI Changing How Discovery in the Creator Economy Works, with Yehuda Neuman of PartnerCentric · 49 min · Season 1 Episode 38Your customers are starting to ask ChatGPT which brand to buy. The answer it gives them comes partly from creators. And nobody can tell you how it decides. Not the platforms, not…
- September 2026 Creator Economy News Recap: A Deep Dive Into Unilever's 300,000 Creators Bet · 13 min · Season 1 Episode 37In this September episode, hosts Ceci Carloni and Nii Ahene break down three stories that together paint a clear picture of where creator marketing stands heading into Q4—who's…
- What Every Brand Gets Wrong When Splitting a $100,000 Creator Budget - James Nord (Fohr) · 37 min · Season 1 Episode 36Influencer marketing is becoming a math problem, not a creative one. For years, brands have believed that great creative is what makes a post go viral. James Nord, founder and…
- Tinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check · 51 min · Season 1 Episode 35Follower count isn't dead. Brands are just using their biggest names wrong. Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that…
- August 2026 Creator Economy News Recap - Why is Google Doubling Down on the Creator Economy? · 13 min · Season 1 Episode 34In this August episode, hosts Ceci Carloni and Nii Ahene break down three stories that signal how seriously the broader economy—from tech platforms to universities to major…
- Kaleigh Moore (Context Window): AI Search Is in Its Billboard Phase · 30 min · Season 1 Episode 33Kaleigh Moore is an independent B2B content strategist and LinkedIn creator who helps SaaS companies improve their visibility in AI-generated answers. She publishes the…
- July 2026 Creator Economy News Recap - CAA's $250M Creator Bet, Ruggable's Data-Driven Playbook & Forbes' Billion-Dollar Creator List · 14 min · Season 1 Episode 32In this July episode, hosts Ceci Carloni and Nii Ahene break down three stories that capture the creator economy's maturation—from institutional capital entering the space to…
- Leah Chaney (CYLNDR Studios): Every Revision Is a Tax on Creative · 20 min · Season 1 Episode 32CYLNDR Studios is a Los Angeles-based creative and production studio that operates at the intersection of strategy, design, filmmaking, and influencer marketing. The company…
- Matthew Lacey (Waypoint Partners): What the Whalar Deal Signals for the Creator Economy · 36 min · Season 1 Episode 31Waypoint Partners is a specialist M&A advisory firm supporting high-growth businesses at the intersection of creativity, technology, and intellectual capital. With over $2…
- Jo Wong (Pop.Store): Virality Is Not a Business: Inside POP.STORE's Big VidCon Bet · 37 min · Season 1 Episode 30Pop.Store is an agentic AI commerce platform built for creators, combining a social-first storefront where creators can sell digital products, bookings, and affiliate deals with…
- June 2026 Creator Economy News Recap - Lenovo's Creator IP Playbook, GM's Big Bet & VidCon vs. Cannes · 11 min · Season 1 Episode 29In this June episode, hosts Ceci Carloni and Nii Ahene break down three stories that reveal how brands are thinking about creator investment—and where the line is between genuine…
