The One Number Worth Judging a Creator On Does Not Exist Yet. With Kristen Wiley (Statusphere)

Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the credit for the sale, and the number sitting on your brief, the one your agency keeps optimizing against, had nothing to do with it. Here is the part that should land in your budget review. There is no agreed price for any of this. Kristen Wiley, founder and CEO of Statusphere, has spent fifteen years watching the range stretch past anyt...