It's Mostly Marketing
από It's Mostly Marketing
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The email marketing renaissance: Reimagining the newsletter for the…
The email marketing renaissance: Reimagining the newsletter for the…
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It's Mostly Marketing, the show that covers a lot of things… mostly marketing. It’s co-hosted by Lisa Flosznik and Simon Hunt, two long-time colleagues and collaborators who aim to share their marketing expertise and learn from guest entrepreneurs, business leaders, and marketing professionals. From tangents to tactics... it's mostly marketing!
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Τα νεότερα 20 από 38 επεισόδια
- The email marketing renaissance: Reimagining the newsletter for the modern audience · 39 λεπ. · Σεζόν 2 Επεισόδιο 1Lisa and Simon explore the evolution of newsletters and email marketing, emphasizing the need for reimagining content to engage today's audience. They discuss the importance of…
- Ep 36: Eight marketing rules we never break · 37 λεπ. · Σεζόν 1 Επεισόδιο 36Lisa and Simon discuss eight essential marketing rules that have proven effective over their 35 episodes. They emphasize the importance of understanding your audience, having a…
- Ep 35: Why storytelling matters in marketing · 35 λεπ. · Σεζόν 1 Επεισόδιο 35In this conversation, Lisa and Simon explore the art and power of storytelling, particularly in the context of marketing. They discuss the importance of structure in…
- Ep 34: Beyond the Transaction: Building Brand Loyalty in a Competitive Market · 44 λεπ. · Σεζόν 1 Επεισόδιο 34In this conversation, Lisa and Simon discuss their recent travel experiences, focusing on hotel stays and brand loyalty. They explore how personal experiences shape their…
- Ep 33: Smart promotion strategies: when less really is more · 41 λεπ. · Σεζόν 1 Επεισόδιο 33Lisa and Simon explore the art of running successful promotions without overwhelming your audience. They dive into why some brands thrive by embracing fabricated holidays like…
- Ep 32: How AI is changing search · 33 λεπ. · Σεζόν 1 Επεισόδιο 32Lisa and Simon discuss their recent experiences and transition into a deeper conversation about the impact of AI on search engine optimization (SEO) and the emerging concept of…
- Ep 31: From cookies to consent: navigating legal risks in marketing · 53 λεπ. · Σεζόν 1 Επεισόδιο 31In this episode of It's Mostly Marketing, Lisa and Simon sit down with attorney Linsey Krolik to unpack the legal side of marketing. From understanding why CAN-SPAM isn't…
- Ep 30: Smart marketing in tough economic times · 34 λεπ. · Σεζόν 1 Επεισόδιο 30In this conversation, Simon and Lisa discuss the impact of economic downturns on small businesses, focusing on consumer behavior, pricing strategies, and effective marketing…
- Ep 29: From mapping to making: developing creative briefs · 36 λεπ. · Σεζόν 1 Επεισόδιο 29Lisa and Simon discuss the challenges and strategies involved in managing creative projects, particularly in small business settings. They emphasize the importance of having…
- Ep 28: From pageants to pixels: Tips for success from Mackenzie Green · 55 λεπ. · Σεζόν 1 Επεισόδιο 28In this engaging conversation, MacKenzie Green shares her inspiring journey from being a Division One swimmer and beauty pageant contestant to becoming a leading figure in social…
- Ep 27: Branding: stand out or blend in · 42 λεπ. · Σεζόν 1 Επεισόδιο 27In this conversation, Lisa and Simon explore the multifaceted world of branding, discussing its importance beyond just logos, the elements that make a strong brand, and the…
- Ep 26: Answering listener questions · 23 λεπ. · Σεζόν 1 Επεισόδιο 26In this engaging conversation, Lisa and Simon delve into their personal and professional journeys, sharing insights from their early marketing careers, mistakes they've made, and…
- Ep 25: Mastering testing and optimization in marketing · 41 λεπ.Lisa and Simon discuss the significance of testing in marketing, drawing insights from Scott Galloway's podcast. They emphasize the importance of data-driven decisions over gut…
- Ep 24: Give yourself a marketing tune-up · 34 λεπ. · Σεζόν 1 Επεισόδιο 24Simon and Lisa discuss the importance of reevaluating marketing strategies, establishing clear goals, and aligning team efforts. They emphasize the need for tracking and…
- Ep 23: Agency or in-house? Finding your perfect marketing match · 36 λεπ. · Σεζόν 1 Επεισόδιο 23Lisa and Simon discuss the evolving landscape of marketing roles, particularly focusing on fractional marketing positions and the importance of generalists in small businesses…
- Ep 22: AI in Marketing & Education with Dr. Kelly Garneau · 45 λεπ. · Σεζόν 1 Επεισόδιο 22Lisa and Simon's friend, Dr. Kelly Garneau, discuss the integration of AI in writing education, exploring how it impacts student engagement, classroom dynamics, and academic…
- Ep 21: Empowering employees to be your best advocates · 31 λεπ. · Σεζόν 1 Επεισόδιο 21Lisa and Simon discuss the importance of empowering employees to act as brand advocates. They explore various strategies for leveraging social media, encouraging content…
- Ep 20: Marketing without a plan is just guessing · 38 λεπ. · Σεζόν 1 Επεισόδιο 20Lisa and Simon reflect on their journey of creating a podcast, discussing the importance of planning, data-driven decision-making, and the need for flexibility in business…
- Ep 19: AI-powered insights - making sense of research · 24 λεπ. · Σεζόν 1 Επεισόδιο 19Lisa and Simon discuss the challenges of analyzing survey data and how AI can streamline the process. They explore various AI tools available for data analysis, emphasizing the…
