Episodebeskrivelse
Lisa and Simon discuss the significance of testing in marketing, drawing insights from Scott Galloway's podcast. They emphasize the importance of data-driven decisions over gut feelings, explore various marketing channels, and provide actionable strategies for testing in email marketing and advertising. In this conversation, Lisa and Simon delve into the intricacies of advertising and website testing, emphasizing the importance of continuous optimization and creative strategies. They discuss the role of automated tools in testing, the significance of understanding ad placements, and the…
Website: podcasters.spotify.com
