Launch My Brand Today
by Janis Sadoyama
The Reputation Lag: When Your Brand Hasn’t Caught Up to Who You’ve…
About this podcast
The Launch My Brand Today Podcast, hosted by Janis Sadoyama, is for founders, leaders, and multi-passionate professionals ready to build brands with clarity, authority, and longevity. With 16+ years of experience as a brand architect, Janis shares grounded strategy, behind-the-scenes insights, and thoughtful conversations on turning expertise into visibility, purpose into positioning, and experience into lasting impact. Tune in to refine your voice, elevate your presence, and build what lasts.
Episodes
The newest 20 of 51 episodes
- The Reputation Lag: When Your Brand Hasn’t Caught Up to Who You’ve Become · 18 min · Season 3 Episode 50What happens when the version of you people remember is no longer the person you have become? In this episode of The Launch My Brand Today Podcast, I explore “reputation lag,”…
- Nobody Knew · 13 min · Season 3 Episode 50One of the biggest companies on the planet just admitted it had been giving something valuable away for free, for years, and almost nobody knew. Not because they hid it, but…
- Living Your Legacy with Melissa Garcia · 45 minLegacy by Choice with Melissa Garcia In this episode of The Launch Pad, I’m joined by Melissa Garcia, founder of Roots to Wings Collective, for a deeply moving conversation about…
- The Launch Pad: Busy Is Not the Same as Whole with Sayda Desroses · 1 h 2 min · Season 3 Episode 48In this deeply honest Launchpad conversation, I sit down with Sayda Desroses, co-founder and managing director of brand strategy and operations at Desroses & Gillenwater, to talk…
- ChatGPT cannot tell you who you are. Your best brand content starts with a notebook, not a prompt · 16 min · Season 3 Episode 47You are not a prompt. Your brand is not an output. In this episode I unpack why going to AI before going to yourself is the biggest brand mistake you can make right now — and…
- The Launch Pad: "It's Not Your Fault" with Seema Bhansali · 48 min · Season 3 Episode 45Some of the most powerful things I’ve ever learned did not come from a course or a book. They came from someone saying the honest thing out loud, the hard and real thing they…
- The Launch Pad: Visibility Is a Responsibility · 9 min · Season 3 Episode 44In this special introduction episode, I’m unveiling something that’s been on my heart for a long time — a brand new series inside the Launch My Brand Today Podcast called The…
- Branding vs. Marketing: Don't Do it Backwards · 19 min · Season 3 Episode 43What if everything you've been told about building your personal brand has been backwards? In this powerful episode, I reveal why most professionals are exhausted from "doing all…
- If I were starting from ZERO, this is where I’d begin · 17 min · Season 3 Episode 42If I were starting my personal brand from scratch today, I would do things very differently. After 15 years of helping experts, founders, and visionaries build brands around…
- Beliefs You Didn’t Choose Are Running Your Brand · 24 min · Season 2 Episode 42In this episode, I’m pulling back the curtain on a truth we don’t talk about enough: most of the beliefs we carry, especially the ones that limit us, were never ours to begin…
- The Power of Storytelling, Purpose, and Looking Up — with author, Tom Campbell · 39 min · Season 2 Episode 40In today’s episode, I sat down with Tom Campbell to talk about something we all feel but rarely slow down long enough to name. His book Gotta Look Up has been sitting with me for…
- The First Pancake Always Sucks · 16 minYou know how the first pancake is always a disaster? The pan's not hot enough, the batter spreads weird, one side is pale while the other's burnt. But you don't quit, you keep…
- The Comparison Spiral – Your Secret Weapon for Brand Growth · 13 min · Season 2 Episode 38You know that late-night scroll when you see someone in your industry hit 500K followers, announce their six-figure month, or land that big feature—and suddenly, your stomach…
- Why Waiting for Perfect Keeps Your Purpose Hidden · 8 min · Season 2 Episode 37Am I waiting for everything to be perfect before I launch? My website, my messaging, my offer, my audience size? In this game-changing episode of Launch My Brand Today, I’m…
- Why Fuzzy Brands Get Fuzzy Referrals · 14 minMost people only touch their LinkedIn profile when they’re job hunting or chasing a new opportunity. But I believe your brand should be working for you every single day. In this…
- Building Your Brand While Working 9 to 5 · 11 minDo you ever feel like your 9 to 5 is standing between you and the brand, or the life, you truly want to create? In this episode, I’m sharing why your day job might actually be…
- Don’t Go Radio Silent: Why Showing Up This Summer Sets Your Brand Apart · 8 min · Season 1 Episode 34Are you feeling the summer slowdown? Trust me, you’re not alone. In today’s episode of Launch My Brand Today, I’m sharing why this season, when everyone else seems checked out…
- Getting Paid! How to Start Charging for Your Expertise (Even If You're Still Building) · 13 min · Season 2 Episode 33In this episode of Launch My Brand Today, we’re unpacking one of the most common mindset blocks I see with personal brand builders: “I’ll charge once I’m more established.”…
- Power of Your Personal Brand (Even If You Still Doubt Yourself) · 8 min · Season 1 Episode 32Feeling unsure about showing up as the expert? You’re not alone — and you’re more ready than you think. In this episode of Launch My Brand Today, we’re diving into why your…
- Trust, Transition, and Transformation with Tionne Webb · 40 min · Season 2 Episode 31If you’ve ever felt the pull to pivot—but also the fear of letting go of the familiar—this episode is for you. I had the absolute honor of sitting down with Tionne Webb, a…







