Show notes
SEASON 2 E3 - Kara Brown
Kara Brown, CEO of Lead Coverage, breaks down why she’s not ready to hand her operating system to Anthropic, how press releases are now feeding LLM search results, and the intent data framework producing 40% call conversion rates for freight brokers. This episode dives into AEO, TAM building, the death of Google Cookies, and why the freight companies that figure out go-to-market right now will be the ones that stop grinding and start winning.
Key Chapters:
(0:00) Intro to the Ep
(0:30) Why Kara Doesn’t Fully Trust Anthropic
(3:30) Google’s Play and the AI Cost…
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