Exit Ready vs Exit Trapped: Why Most Founders Get This Wrong

Selling your business is where most founders lose their leverage, not win it. This episode shows how to turn your tech company or agency into a sellable asset years before exit so buyers pay up instead of retrading you down at the last minute.Perfect listen if you’re a bootstrapped or lightly funded tech / agency founder who wants real exit options, not burnout, golden handcuffs and a surprise haircut on valuation.To unpack this, I sat down with Jordan Calderon, a two-time exited founder and president of StratDev, one of the top 100 marketing firms in the US. He’s built and sold multiple…