Measure Up
by Jim Gianoglio, Simon Poulton
Latest episode
Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)
Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)
About this podcast
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
Episodes
The newest 20 of 43 episodes
- Agentic MMM with Dr. Luca Fiaschi (PyMC Labs) · 54 min · Season 3 Episode 42There's often a "human API" bottleneck when implementing marketing mix models in a business. What if AI agents could help? That's what we talked about with Dr. Luca Fiaschi…
- Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. Kelly · 33 min · Season 3 Episode 41While this episode is real, the content is all made up... or more accurately, it's about data that is made up. Synthetic data. A term that's popping up more and more regularly in…
- Google Analytics Alternatives with Jason Packer · 52 min · Season 3 Episode 40Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other…
- Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis · 56 min · Season 2 Episode 39We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the…
- Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling · 51 min · Season 2 Episode 38Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation. Version B: Have you ever wondered what makes…
- Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier · 46 min · Season 2 Episode 37Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into…
- Decoding the Future of SEO (Measurement) with Mike King · 50 min · Season 2 Episode 36Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing…
- Where is Google Headed with Measurement? · 49 min · Season 2 Episode 35Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of Measurement Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the…
- Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić · 51 min · Season 2 Episode 34Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement…
- Live from MeasureCamp New York! · 37 min · Season 2 Episode 33Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the…
- The MMM Zeitgeist with Elea Feit & Karen Chisholm · 58 min · Season 2 Episode 32A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix…
- Is Google's Meridian a Game Changer for MMM? · 46 min · Season 2 Episode 31There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets…
- From MMM to AI: Jim & Simon's Big Bets for 2025 · 1 h 0 min · Season 2 Episode 30Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going…
- Behavioral Analytics & Rock Operas with Josh Silverbauer · 54 min · Season 1 Episode 29Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh…
- Measuring Podcast Ads: Insights & Techniques with Amelia Coomber · 53 min · Season 1 Episode 28Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen…
- Prompt Engineering for Marketers & Analysts with Mike Taylor · 53 min · Season 3 Episode 27Mike Taylor, co-author of Prompt Engineering for Generative AI and first two-time guest of the pod joins us to "delve" into the important questions around getting the best…
- How to Measure & Maximize PMax with Expert Navah Hopkins · 53 min · Season 1 Episode 26What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep…
- The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling · 56 min · Season 2 Episode 25How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM…
- Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google · 51 min · Season 2 Episode 24What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief…
- These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick · 54 min · Season 1 Episode 23Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we…
