Show notes
Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣
Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization.
We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.
Links from the show:
Josh Silverbauer on LinkedIn
User Journey - The Rock Opera
Steve from Milwaukee (iykyk)
Show…
Website: podcasters.spotify.com
