Media Intelligence
by WPP Media
Latest episode
The Long Middle: AI’s age of perpetual competition (Four Futures…
The Long Middle: AI’s age of perpetual competition (Four Futures…
About this podcast
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.
Welcome to Media Intelligence by WPP Media.
Episodes
The newest 20 of 128 episodes
- The Long Middle: AI’s age of perpetual competition (Four Futures Series) · 33 minWhat if the AI revolution succeeds at almost everything—but no single corporate monopoly, government, or master agent actually wins? In this episode of the WPP Media…
- Borders on the intelligence layer: the sovereign stack (Four Futures Series) · 39 min · Episode 93Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign…
- The agent commons: user AI & markets of one (Four Futures Series) · 44 min · Episode 92What if the future of AI isn't controlled by a few massive tech platforms, but by you? In Episode 2 of our four-part mini-series exploring plausible futures for 2035, Kate…
- The closed loop: power, AI, & brand survival (Four Futures Series) · 45 min · Episode 91In the first installment of a four-part summer miniseries, hosts Kate Scott-Dawkins and Sam Weston pressure-test one of four plausible — and deliberately contrasting — futures…
- How AI is supercharging a 1.3 trillion ad market (feat. Spotify at Cannes Lions) · 22 min · Episode 90The numbers are in — and they're bigger than anyone expected. WPP Media's President of Global Business Intelligence, Kate Scott-Dawkins, breaks down the This Year Next Year 2026…
- The rush: what the AI boom means for advertising in 2026 (This Year Next Year) · 34 min · Episode 89The numbers tell one story. The forces behind them tell a far more interesting one. In this mid-year edition of This Year Next Year, Kate Scott-Dawkins unpacks a forecast that…
- Big tech earnings defy the macro — and AI is why · 35 min · Episode 88In one of the most consequential earnings weeks of 2026, hosts Kate Scott-Dawkins and Jeff Foster break down results from Alphabet, Amazon, Meta, Microsoft, Apple, Reddit, Roku…
- The Meta & Google story, inflation, Netflix earnings, and EU merger reform · 35 min · Episode 93The headlines this week are loud — but the real story is in the fine print. In this episode of the Media Intelligence Podcast, WPP Media’s Kate Scott-Dawkins, Jeff Foster and…
- Why ad markets hold when oil doesn't · 37 min · Episode 92Global advertising is proving more resilient than the headlines suggest — even as the Middle East conflict and rising oil prices rattle energy markets, consumer confidence and…
- Oil shock, inflation, and the eCommerce boom: what it means for brands · 29 min · Episode 91Oil is surging and the headlines say brace for impact — but the relationship between energy prices and advertising spend is more nuanced than it looks. In this episode of the…
- Women's sports, global uncertainty, and the ad dollars in between · 37 min · Episode 90Women's Sports Are Booming — But Is Your Brand Keeping Up? This week on the WPP Media Intelligence Podcast, hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by…
- WBD, TF1, Mercado Libre: streaming ads +20%, TV ad sales fall · 26 min · Episode 89The ad market is starting to look like a three-body problem: streaming growth, linear decline, and event-driven spikes (sports + politics) — all colliding as deal rumors swirl…
- Introducing our ad intelligence framework + what “total search” means now · 40 min · Episode 88Ad revenue is still holding up in key quarters—even as some US economic signals flash stress and platform reporting gets a bit murkier. Kate Scott-Dawkins joins Jeff Foster and…
- Super Bowl 2026: AI ads everywhere + big tech earnings: Amazon & Google · 33 min · Episode 87The Super Bowl isn’t just football—it’s the biggest advertising marketplace in American TV. Kate Scott-Dawkins (live from Levi’s Stadium) joins Jeff Foster and Nidhi Shah to…
- Meta’s Singapore billing surprise, LinkedIn growth, & NBCU’s big month · 27 min · Episode 86Meta’s ad engine keeps accelerating—even as legal and regulatory pressure builds. Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down a packed earnings week…
- Netflix’s $3B ads plan, TikTok’s US ownership shift, OpenAI tests ads · 29 min · Episode 85Netflix says ads are booming—but are viewers actually watching more? Kate Scott-Dawkins and Jeff Foster dig into Netflix’s latest earnings: ~$3B in projected ad revenue for 2026…
- Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall) · 35 min · Episode 84Is your next big purchase going to be made by AI? In this “super pod” crossover between WPP Media Intelligence and Madison & Wall, Kate Scott-Dawkins, Brian Wieser, Luke…
- Smart glasses crowd CES, top 25 media owners hold 73.9%, 2026 outlook · 27 min · Episode 85Smart glasses everywhere, robots in your living room, and 73.9% of global ad spend concentrated in just 25 companies. Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down…
- 8.8% growth, AI, & the $1.14T ad market: WPP Media’s TYNY Dec 2025 forecast · 21 min · Episode 82Host Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down WPP’s newly released global advertising forecast across 60+ markets and every major media channel…
- Amazon’s 315M Prime Video ad viewers, Tubi hits profitability, & Disney boosts sports ad sales · 29 min · Episode 81Earnings season meets forecast crunch time | Kate Scott‑Dawkins, Jeff Foster, and Nidhi Shah break down the latest media and marketing shifts: European broadcasters in decline…
