Borders on the intelligence layer: the sovereign stack (Four Futures Series)

Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign Stack—a future scenario characterized by concentrated control driven by public, civic, and government interests. They discuss how nation-states are asserting control over critical AI dependencies like compute, data, and security, how this fragments the global internet into regional intelligence ecosystems, and what this geopolitical shift means for global brands, agencies, advertising infrastructure, and media…