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My Amazon Guy

My Amazon Guy

Amazon Marketing Cloud Tutorial: Audiences & Report

· 17 min

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Send us Fan Mail Amazon Marketing Cloud Audiences help sellers improve Sponsored Products targeting and ad performance. Noah Wickham explains how to use AMC audiences, customer data, and reporting to improve Amazon PPC campaigns. This Amazon Marketing Cloud tutorial covers seasonal advertising analysis, audience bid adjustments, and how to create AMC audiences without SQL. It also shows how sellers can target cart abandoners, off-Amazon shoppers, and high-value new-to-brand customers to impr...

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